Bronco Concept Co-Stars With the Rock in ‘Rampage’ Movie
Dwayne “The Rock” Johnson isn’t the biggest star of the upcoming video game to big screen adaptation.
Dwayne Johnson, or “The Rock” (as he’s known by the slightly older generation) is a lot of things. TV and movie star, bodybuilder, former pro-wrestler, and even a spokesman for Ford. That being said it’s not exactly surprising that the massive, multi-talented man would cruise around in a Ford in his latest flick. But it is surprising that his movie ride of choice for the big screen adaptation of the classic video game Rampage is a 2004 Bronco concept.
The timing is rather curious given Ford’s recent announcement that it’s bringing back the Bronco in 2020. Since then, we’ve received roughly zero information as to what, exactly, it will be like. So you can’t blame us for being more than a little excited at this seemingly indirect attempt at a promotional gimmick.
SHE BRINGS IT. Thank you to my amazing costar, the Oscar nominated @naomieharris for the energy, focus and discipline you bring to set daily. What a mix of beauty and talent, but don't let the pretty face fool you, she can still take down any gigantic genetically modified monster that gets in her way. Grateful to share the screen with such a class act. #Rampage 4-20-2018 📸: @masistills
That makes this teaser pic posted by Johnson on his Instagram account, a great way to rile up the masses. This is especially true when you consider the fact that he has 89.3 million followers, and a lot of people seem to have forgotten that the concept is a full 13 years old. But don’t think that it represents in any way the production Bronco we’ll see in a few years, as Ford spokesman Mike Levine quickly threw cold water on that via Twitter.
This is the 2004 Bronco concept. It does not represent the future Bronco beyond sharing the iconic Bronco name. https://t.co/JCaOcxOhJo
— Mike Levine (@mrlevine) June 22, 2017
This seems like a curious way to drum up interest in a future product. Ford undoubtedly knows that fans are watching their every move like a hawk, and anything less than a sweet off-road-capable production Bronco is going to draw massive backlash.