Footballers and Florida Ford Dealers: Throwback Thursday
In 1986, Ford trucks had outsold Chevrolet and all of the imports combined for 18 years.
This week’s “Throwback Thursday” video comes to us from the Seminole Moments YouTube channel and it features legendary college football coach Bobby Bowden talking about the Ford dealerships of Florida and Southern Georgia. With college football season upon us, this is a fitting throwback video, with one of the most successful coaches in the history of the sport speaking on behalf of the most successful truck in the world.
Florida State Coach Bobby Bowden
If you are unfamiliar with former Florida State football coach Bowden, he is one of the most decorated coaches in the history of college game. Bowden coached the Seminoles for 34 seasons, compiling a record of 304 wins, 97 losses and 4 ties, winning 22 bowl games, 14 conference titles and 2 national championship titles, one in 1993 and another in 1999.
By 1986, Bowden had become one of the leading coaches in the game, so it likely served as a great marketing tool to have him speak on the behalf of Florida and South Georgia Ford dealers. So, maybe not so much the folks the Georgia, but Florida residents and fans of Florida State were likely drawn to Ford trucks based on this commercial.
1986 Ford Trucks
While this classic truck commercial really doesn’t talk about the trucks at all, it does show a red-and-white F-150 driving down a country road while the legendary coach reminds us of the F-Series sales success. By 1986, Ford trucks had outsold Chevrolet as well as all of the import trucks combined for 18-straight years and since then, that really hasn’t changed.
The F-Series hasn’t trailed the Chevy or any other truck in sales for 40 years and with the current sales trends, that isn’t likely to change anytime soon.
Even if you don’t like Florida State football, this commercial should serve as a happy reminder that college football season is right around the corner and Ford trucks are still the bestselling trucks in America.