BlackBerry Signs In-Car Entertainment Deal With Ford

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Remember BlackBerry? It’s been a while since any of us remember owning one of their devices. While they one were ubiquitous symbols of executive tech, they were quickly supplanted by smartphones and have all but ceased to exist.

BlackBerry has been working hard to reinvent itself and explore new avenues, including the QNX software already used in Ford’s infotainment systems. According to CNBC, Ford and BlackBerry have signed a deal to provide a new generation of software for Ford vehicles moving forward.

It’s a great move for BlackBerry, because the sheer depth of Ford’s worldwide market penetration means access to new markets for BlackBerry, as well as bolstering old ones. The once-familiar BlackBerry devices that have all but disappeared from our technological landscape, are still in use – and still popular – in southeast Asia and other markets around the world.

This move will allow BlackBerry to once again become profitable by moving away from hardware manufacturing and focusing exclusively on software. It’s good news for Ford fans, because this eye towards innovation has kept BlackBerry afloat during difficult times.

Owners of newer Ford vehicles have already enjoyed BlackBerry’s software efforts, and it will be exciting to see how the technology evolves over successive generations, and it might even open doors for other manufacturers to come knocking, looking for the same tech for their model lineups.

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Cam Vanderhorst is a contributor to Harley-Davidson Forums, Ford Truck Enthusiasts, Corvette Forum, and MB World. He is also a co-host of the Cammed & Tubbed podcast.

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