August 10, 1999 – Authentic American Muscle: Ford and Harley-Davidson Unveil Limited Edition 2000 F-150 Pickup Truck

Authentic American Muscle:
Ford
and Harley-Davidson Unveil Limited Edition 2000 F-150 Pickup Truck

STURGIS, S.D., Aug. 10, 1999 – Ford Motor Company, in partnership
with Harley-Davidson Motor Company, today unveiled a limited edition
2000 Harley-Davidson F-150 pickup truck at the 1999 Sturgis Rally &
Races, the premier annual motorcycle event that attracts 350,000
motorcyclists from around the world.

The all-black truck, with distinctive Harley-Davidson orange
pinstriping and chrome accessories, is a restyled and customized
version of the Ford F-150. The F-Series has been America’s
best-selling pickup truck for the last 22 years and the world’s
best-selling vehicle in automotive history.

The new truck is the first product developed under a five-year
strategic alliance announced earlier this year between two American
legends, Ford and Harley.

“The Harley-Davidson F-150 is an exciting truck that has power and
presence, symbolizing the ‘Authentic American Muscle’ tradition of
both companies,” said Gurminder S. Bedi, vice president, Ford Truck
Vehicle Center.

“Many Harley owners also own Ford trucks,” noted Bedi. “We believe
they’ll want to park this truck next to their prized Harley-Davidson
motorcycle.”

Bedi unveiled the new truck with Jeff Bleustein, Harley-Davidson
chairman and chief executive officer.

“This alliance brings together two of the most well-known and
admired companies in the world,” said Bleustein. “Ford and
Harley-Davidson customers alike want a distinctive vehicle that
makes a statement about themselves as individuals.”

The new Harley-Davidson F-150 is a black monochromatic 4X2 SuperCab
pickup with a flareside box topped by a hard shell tonneau cover
riding on a 139-inch chassis. It comes equipped with a 260
horsepower 5.4 liter TritonO V-8 engine powering massive 20X9-inch
five-spoke cast aluminum wheels and P275/45R 20 Goodyear Eagle GTII
tires – the first ever 20-inch wheels on a Ford production
vehicle.

Inside, the limited edition Harley-Davidson F-150 features the
famous look of Harley-Davidson accessories, including a dash
ornament, black leather seats and trim, a black leather accessory
pouch on the center console and a unique “spun metal” instrument
cluster.

The exhaust has been specially tuned to resonate with a sound
similar to the distinctive “throaty” note of a Harley-Davidson
motorcycle, featuring a SVT Lightning-tuned muffler ending in dual
chrome 3 1/2-inch “slash cut” exhaust tips.

The strategic alliance between Ford and Harley-Davidson was
announced in March 1999 during the world-famous “Bike Week” in
Daytona Beach, Fla.

The five-year partnership provides the opportunity for the two
companies to jointly develop and market exciting products, like the
limited edition Harley-Davidson F-150. The alliance will include
celebrations of each company’s centennial in 2003.

In addition, the strategic alliance includes Ford technical support
and sponsorship of Harley’s MBNA Superbike racing program.

The Harley-Davidson F-150 will be manufactured at Ford’s Ontario
Truck Plant in Oakville, Ontario, and is expected to be in Ford
dealer showrooms in spring 2000. Production volume and the
manufacturer’s suggested retail price will be announced at a later
date.

Harley-Davidson Motor Company produces heavyweight motorcycles and
offers a complete line of motorcycle parts, accessories, apparel and
general merchandise. Buell Motorcycle Company produces sport and
sport-touring motorcycles. Eaglemark Financial Services, Inc.,
provides wholesale and retail financing, insurance and credit card
programs to Harley-Davidson dealers and customers and similar
programs for other leisure product manufacturers.

Ford Motor Company is the world’s second largest automaker with
manufacturing and distribution operations in over 200 countries
across the world. Its automotive brands are Ford, Mercury, Lincoln,
Jaguar, Mazda and Aston Martin. Its automotive-related products and
services include Hertz, Visteon, Quality Care and Ford Credit.

Powertrain

and Functional Features

• 5.4 liter Triton™ V-8 engine
• 260 HP, 350 ft/lbs torque
• 5-speed automatic transmission
• 3.73 axle ratio
• 3 1/2-inch round dual “slash cut” exhaust tips
• Suspension lowered one inch – revised springs and sway
  bar

• Sport tuned exhaust system featuring the distinctive
  Harley sound, with a single inlet/dual outlet SVT
  Lightning-tuned muffler, chrome

Exterior Features

• Monochromatic black 4 X 2 SuperCab with FlareSide box
• Harley-Davidson orange accent stripe
• Unique 20 X 9-inch five spoke aluminum wheels.
  First-ever on a Ford production vehicle

• W/P275/45R20 Goodyear Eagle GTII tires
• Body color front and rear bumpers
• Billet chrome grille with black surround
• Chrome driver/passenger cab and box nurf bars
• Black hard tonneau cover
• Ford/Harley-Davidson badge on front fenders

Interior Features

• Ebony black nudo leather captain’s chairs with Tyca
  Harley-Davidson logo on seat back

• Black leather accessory pouch on center console
• Chrome steering column stalks and door release hardware
• Ebony black nudo leather on armrests, front door
  inserts

• Black leather steering wheel
• Black instrument panel with Ford/Harley Davidson dash
  ornament

• Unique Harley-Davidson “spun metal” instrument cluster

Other

• Air conditioning
• Speed control
• Tilt steering wheel
• Keyless entry
• Privacy glass