2020 Ford Bronco Prototype Revealed to Blue Oval Dealers

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Ford Motor Company’s two-door variant boasts retro styling with removable hardtop and doors. Eat your heart out, Jeep!  

When it comes to Ford vehicle debuts, the return of the Bronco nameplate is definitely one that is getting everyone stirred up. The Blue Oval first announced the return of the sport SUV at the 2017 North American International Auto Show in Detroit. Since then we have wondered, and rendered, and analyzed. But for the first time, we finally have some information.

Automotive News reported that Ford showed a two-door Bronco prototype to some of its top-selling dealers in Palm Beach, Florida. According to the article, Ford discussed their plans to release a family of Broncos, including the two- and four-door Broncos, the Baby Bronco, and the unibody pickup.

Dealers were unable to have their phones on hand, so no pics were leaked. But many described the two-door Bronco build as possessing some vintage Bronco styling cues, such as a rectangular grille, round headlights, and the “Bronco” emblazoned on the front.

The Bronco has a removable hard top as well as removable doors, which are storeable in vehicle’s cargo area. Side mirrors were attached to the front pillars, a smart design choice which is currently unavailable on the Jeep Wrangler. So be forewarned Jeep, Ford is coming for you!

The dealers seemed truly thrilled with the new Bronco design. One told Automotive News that the Bronco “was twice as cool as I thought it would be.”

While another dealer stated, “It’s going to be a game changer.”

We can’t wait!

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at [email protected]

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