2018 Ford F-350 Platinum: 5 Reasons It Is Worth the Price

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2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

Amazing Ford truck is equipped with a powerful diesel and loads of comfort and features.

After a week behind the wheel of a 2018 Ford F-350 Platinum with the 6.7L turbodiesel, long bed, crew cab, it is clear this truck is amazing. From the luxury finishes, the power and the technology, it is quite a big leap forward for heavy-duty trucks. It is also a big leap forward in price, but it is worth it. Here are 5 reasons why the F-350 is worth the big price tag.

Before we get into the reasons why, let’s first state the price for our test model came in at $83,015. This is nearly $20k more than the base price of $65,515 and is a considerable jump in price, yet there are good reasons for the price increase.

2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

1. Improved ride quality

One of the first things you notice climbing behind the wheel of the 2018 Ford F-350 is how much improved it is versus prior 1-ton models. The simple truth is the new truck rides much more like a half-ton and drives like one too.

Building a truck to handle the rigorous work expected of it while also providing a driving experience which doesn’t leave your body sore is no small feat. Ford has done it by using a similar metal strategy found in the half-ton pickup.

The heavy-duty pickup uses aluminum on the body panels to drop weight which is then used to strengthen the frame reducing frame flex. Eliminating the flex, allows ride and handling engineers to fine tune the ride quality providing a much better ride.

Finally, Ford engineers created adaptive steering assist which reduces the amount of steering needed in different driving situations. For example, low speed driving is remarkably easier to turn than prior generations as is when traveling at a high speed or towing a load. This system really makes a big difference when moving our 176” wheel base test model.

2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

2. Power Stroke diesel engine

Another big factor in our price jump was the 6.7L Power Stroke V8 Diesel adding $8,995 to our price over the base gasoline powered engine. For anyone who tows, this is a no-brainer upgrade choice.

The engine is mated to a 6-speed TorqShift automatic transmission and produces an impressive 935 lb-ft of torque and 450 horsepower. This is a considerable jump in performance compared to just 10 years ago when the 2008 F-350 6.4L Power Stroke made its debut with 350 horsepower and 650 lb-ft of torque.

Also impressive is the maximum 5th wheel/gooseneck towing capacity of 31,600 lbs for our crew cab, long bed, test model. We were able to tow a 24-foot flatbed with 18 tons of hay with relative ease.

Besides just the torque differences, the new truck offers a driver-controlled exhaust brake and a common rail fuel injection system improves throttle response. Combined with the smooth shifting transmission, the truck delivers a much more enjoyable driving experience.

2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

3. Platinum package impresses

The better driving experience and power output of the diesel would be enough for most to consider the F-350 worth the money; however, Ford adds even more features to sway your opinion. First up is the impressive Platinum package ($2,785).

Most people think of Ford’s King Ranch edition, yet the Platinum is really making a case for consumers to choose it instead. Basically, instead of the Cowboy themed interior, the Platinum has a more urban style with a different color of luxury leather and chrome accents used throughout the cabin.

Inside, the seats and dash are bathed in rich leather with an integrated Limited badge used throughout the cabin. The driver’s seat is a 10-way powered seat with memory buttons (remembering your specific position settings and restoring them by the push of a button). The passenger is also a 10-way seat without the memory function. These seats are also heated and cooled along with a massaging seat function accessed through the SYNC 3 infotainment software. Finally, our test model had a rapid-heat supplemental cab heater to help quickly warm up the cabin since the diesel engine does take longer to heat up than a gasoline model.

Another big seller is the twin panel moonroof extending into the rear of the crew cab truck. This allows the rear passengers to enjoy some daylight while they stretch out their legs in the roomy rear seating area. It is a nice touch and removes the often dark cavern feel of the rear seats.

2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

4. FX-4 off-road package is smart addition

Next, another package upgrade pushed our price higher, but turned out to be a really smart idea. Our test model came with the FX4 off-road package ($400) which might not be something you immediately think of a towing machine like the F-350 would need. It turns out the FX4 package offers some handy upgrades for working with the truck in non-pavement conditions.

For example, the package offers skid plates covering the transfer case and fuel tanks. This is especially handy for working in the field since the heavy truck can sink in soft dirt thanks to the more than 6k lbs curb weight (weight varies based on configuration). It is even more needed if you load up the bed to its maximum 6,530 lbs of payload causing the truck to be even heavier.

Also, the upgraded shocks do a much better job when driving down the corn field. This suspension upgrade combined with the comfortable interior seats translates into a much less sore back after a day in the field.

Finally, the package includes a Hill Descent Control feature handy for controlling the truck while descending down a steep grade and keeping the brakes from overheating as well.

2018 Ford F-350 Platinum 6.7L Power Stroke Diesel

5. Assorted features make a difference

Finally, there are a slew of other smart features for crafting the perfect work horse. For example, our test model came equipped with a snow plow prep package ($185), a gooseneck hitch kit ($250), engine block heater ($90), 4.10 Limited Slip Rear Axle ($360) and Upfitter switches ($165).

The snow prep and engine block heater options are great for northern climates helping to get the diesel started in the morning as well as using it for moving snow. Along with the stout 4.10 rear axle, diesel engine and manually locking hubs (if you need to lock in place rather than waiting for the electronic 4×4 switch to happen), the F-350 should be quite the snow beast.

It also is ready to add your welder and air compressor thanks to the Upfitter switches allowing you to power these items straight from inside the cabin. This is another pretty smart feature for consumers who really work with their trucks.

Ultimately, the $83k price is a considerable amount for a truck, yet if you really need to get the job done and your truck is part of your equipment, it is hard to beat the F-350. Add in all the creature comforts, off-road protection, smart features and it all adds up to one pretty impressive truck that is well worth the money. 

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Tim Esterdahl is a regular contributor to Ford Truck Enthusiasts and YotaTech. He also produces the weekly podcast Pickup Truck Talk.

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