2018 Ford F-150 Earns Coveted “Truck of Texas” Award
Facelifted and upgraded F-150 takes home the top prize from the Texas Auto Writers Association’s 2017 Texas Truck Rodeo.
Ford has done it again. For the second year in a row, it’s made a pickup deemed worthy of the title of “Truck of Texas.”
That’s the most prestigious and coveted title that truck makers compete for every year at the Texas Auto Writers Association’s annual Truck Rodeo. This year’s contest at the Longhorn River Ranch in Dripping Springs, Texas was a two-day event during which more than 70 journalists drove crossovers, SUVs, commercial vehicles, light-duty trucks, and heavy-duty pickups on and off-road to determine the winners of a variety of categories, including off-road truck and midsize pickup, based on ratings of characteristics such as exterior, interior, performance, and personal appeal. The top prize was the giant chrome trophy for the manufacturer of the “Truck of Texas.”
Ford F-Series trucks have now won that award 14 times since 1993. The all-new lighter and stronger 2017 Super Duty drove past its rivals from Nissan, Toyota, Chevrolet, GMC, and Ram and onward to victory last year. Ford brought the super-luxurious 2018 Super Duty Limited and the visually tweaked and mechanically enhanced 2018 F-150 as well as the Raptor to this year’s event.
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As robust and well-trimmed as the Super Duty Limited is, it didn’t go home a winner in any category. Ram picked up a win in the heavy-duty pickup truck (2018 Ram 2500 Limited Tungsten) and luxury pickup truck (2018 Ram 1500 Laramie Longhorn Southfork) divisions of the Truck Rodeo. TAWA named the Raptor the best off-road pickup of the event, which also featured the almighty Ram Power Wagon in the same segment.
The 2018 F-150 may not be the most capable truck Ford makes in terms of towing or off-roading, but that didn’t stop it from surpassing its siblings to claim the most desired title that a vehicle can earn at the Truck Rodeo. I drove a few versions of it earlier this month in Dallas. I had a feeling its combination of attractive front and rear cosmetic changes, newly available technologies including onboard Wi-Fi and the addition of stop-and-go functionality to the adaptive cruise control system, and more powerful engines would make it a serious contender at this year’s competition. It was already a comfortable, tech-rich truck with plenty of grunt. It seems as if Ford’s truck team made the F-150’s strengths stronger and its weaknesses either less noticeable or non-existent. One thing’s for sure: the blue oval has made the Truck of Texas…again.
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