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  • New inverted power dome hood restyled to complement
    all-new, more powerful diesel and gasoline engines of the 2011 Ford
    F-Series Super Duty; bold, vise-like industrial-grade grille
    strengthens the truck’s appearance, offers several chrome and body
    paint options
  • New, larger flow-through console offers
    flexible storage options, including lockable storage; designed to have
    the largest storage capacity in its class with more than 70
  • Interior upgrades include all-new seats
    with available 10-way adjustable driver’s seat, heating/cooling
    feature, lumbar support and lockable underseat storage

DALLAS, Sept. 24, 2009 ““ The design team for the 2011 F-Series Super
Duty knows what customers demand of Ford’s hard-working pickup truck.
The challenge is to deliver in new and exciting ways.

“Built Ford Tough is the most important and enduring attribute of
the F-Series Super Duty truck,” said Ed Golden, chief designer. “For
2011, we’ve continued in that direction, evolving the Super Duty line
with more boldness. Our customers demand a well-engineered truck, one
that will perform the maximum duty they expect from it. Our design has
to reflect that.”

Bigger and bolder defines the front end. With the addition of the
all-new, more powerful 6.7-liter Power Stroke® V-8 turbocharged diesel
as well as a new 6.2-liter V-8 gasoline engine, the hood was redesigned
with a prominent inverted power dome that gives an indication of the
significantly improved torque and horsepower each engine will deliver.

“The Super Duty is all about power and capability, and we wanted to
make that obvious,” said Brad Richards, exterior design manager.

The grille surrounds especially emphasize the bigger and bolder
look, with “Super Duty” stamped onto the upper grille. Combinations of
chrome, black and body color are available on the multi-piece grille,
depending on the series.

“One of the unique visual aspects of the Super Duty is the inlets at
the outboard edges of the grille,” said Golden. “The center grille bars
wrap in aerodynamically at the ends. From one side you see the bars,
and from the other you see the openings ““ almost like a jet engine’s
air intake.”

Bigger, stronger than ever
The theme of interlocking parts is echoed throughout the exterior,
emphasizing the 2011 Ford F-Series Super Duty’s enduring strength.

The iconic Ford oval is bigger ““ by approximately 50 percent, to
about 13 inches across ““ and bolder as well to complement the new front
end. “It’s the biggest Ford oval anywhere except at the top of World
Headquarters,” Richards quipped. “The owners of these trucks are very
proud of their vehicles and like what the Super Duty says about them
and their lifestyle. It’s not a bashful vehicle by any means.”

The grille openings have been optimized for maximum cooling
efficiency and minimum drag. A deeper air dam ““ extended to about six
inches ““ has been added to the front to deflect air away from the
underpinnings for better aerodynamics, which also adds to fuel
efficiency. A shorter air dam is available for off-road customers. The
headlamps are the largest ever for a Super Duty.

The larger wheel lips and new wheel and tire lineup help emphasize
Super Duty’s bolder look and stronger appearance, especially on
two-tone models. Wheels range from 17-inch steel up to 20-inch polished
units, depending on series: XL, XLT, Lariat and King Ranch®.

Exterior trim highlights

  • XL Décor package features chrome bumpers and chrome center caps on the wheels
  • XLT adds a chrome grille, fog lamps and chrome surrounds on the side vent badging
  • Lariat adds two-tone on wheel lip
  • King Ranch adds unique painted grille surround, wheels, Pale Adobe box top moldings and running board, and King Ranch badging

Available Tough Bed
Ford also offers Tough Bed®, a unique, military-grade,
factory-installed spray-in bedliner. The polyol-based elastomeric film
and isocyanate hardener are applied to the pickup box by a precision
high-pressure automated sprayer to ensure one thin, smooth, even coat ““
unlike the traditional hand-spray application of aftermarket bedliners.

The finer application ensures the bedliner materials won’t run or
sag on the inside walls of the box, and also minimizes unnecessary
weight. Its uniformly textured surface also helps minimize load
slippage while delivering a premium appearance.

All-new flow-through console heads interior upgrades
Leading the list of increased interior functionality is the
flow-through console. The design team took advantage of Super Duty’s
steering wheel-mounted gearshift to create a console that flows from
the instrument panel to the backseat, brimming with large, customizable
and versatile storage space. The larger space also provides room for
two HVAC ducts to the backseat.

Highlights of the new flow-through console include:

  • The main storage bin, which is lockable, encompasses many
    attributes to help make the 2011 Ford Super Duty the perfect office on
    wheels. The base includes a rubber mat with a lip that aids storage of
    items such as laptops, notebooks or binders.
  • Customers
    can use the hanging tray for change ““ slots for pennies through
    quarters are provided ““ or to store other items such as screwdrivers or
    other tools. At least $7.53 in change can be held in the slots ““ $4.25
    in quarters, $2.30 in dimes, 80 cents in nickels and 18 cents in
  • The hanging tray can be removed to create file storage with the available file hangers.
  • The
    underside of the console bin lid includes storage options for pens,
    pencils, highlighters, business cards, tire gauges, small flashlights
    and tissue, among other items.
  • Map pockets are provided on both driver and passenger sides.
  • A
    two-level front storage compartment accommodates four cup holders,
    which are in two identical, removable modules. Each module can be
    individually removed to create larger storage tray spaces, or both can
    be removed and easily stowed for even more open space. A false-bottom
    tray, sitting just below the cup holder modules, creates an additional
    storage compartment that also can be removed to create one deep tub of
    storage space.
  • Standard 110-volt inverter and socket at the rear of the console.
  • 12-volt
    powerpoints at the rear of the console and inside the main bin; the
    powerpoint in the main bin is raised for easier access and a cord
    pass-through notch allows coiled cords or multiple cords to pass
    through the console with the armrest lid closed.

The cup holders ““ four in front and two in the rear ““ are modular
and configurable. Each contains a rubber insert that can be removed for
larger beverages. For a thermos ““ or a really big thirst ““ the front
storage compartment contains a footprint for a 64-ounce beverage, which
is accessible by removing the false-bottom tray and one cup holder

Enhanced seats provide more comfort
The seats of the new Super Duty are based off the well-received seats
from the Ford F-150 and feature improved comfort and support, upgraded
cloth and leather, and have available 10-way power adjustments. The
front seats can be heated and cooled, and the driver’s seat has manual
lumbar support standard. Lockable, underseat storage also is available.

Come check out the discussion on the new Super Duty!

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