Cool horse racing-themed commercial has 2010 Ford truck lineup racing around a dirt track.
This week’s “Throwback Thursday” video comes to us from the YouTube channel of Casa Ford in El Paso, Texas, and it features one of their homegrown commercials for the 2010 Ford truck lineup. Back in February 2010, Casa was celebrating truck month and to bring attention to their special pricing, they created this commercial for local broadcast. The result is a slick commercial that replaces thoroughbred race horses with an array of Ford pickups.
The Post Parade
The commercial begins with the call to post being sounded by a bugle while the trucks parade through the paddock, just like the horses would do before a big race like the Kentucky Derby. In this case, the trucks are driving around the paddock area of Sunland Park in New Mexico before heading out onto the track.
The field consists of a Super Duty, three different F-150s and a Ranger, all of which are from the 2010 model year. The commentary is provided by a member of the Casa staff and the drivers vary, but there is at least one participant who appears to be a horse racing jockey.
Fake Racing Action
When the starting bell sounds, the three F-150 pickups in the middle of the track jump out to an early lead, but the Super Duty quickly pulls even on the inside rail. The pack enters the only turn in the race with the Super Duty and the blue F-150 leading the field, but as the trucks come to the line, the Super Duty has faded and the blue F-150 takes the win. The Ranger finished second and the red F-150 finished third.
Of course, during the staged race around the horse track, the discount prices of truck month are highlighted in a track announcer style, making for a uniquely cool commercial from 2010.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
