2010 Casa Ford Derby of Trucks: Throwback Thursday

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Cool horse racing-themed commercial has 2010 Ford truck lineup racing around a dirt track.

This week’s “Throwback Thursday” video comes to us from the YouTube channel of Casa Ford in El Paso, Texas, and it features one of their homegrown commercials for the 2010 Ford truck lineup. Back in February 2010, Casa was celebrating truck month and to bring attention to their special pricing, they created this commercial for local broadcast. The result is a slick commercial that replaces thoroughbred race horses with an array of Ford pickups.

The Post Parade

The commercial begins with the call to post being sounded by a bugle while the trucks parade through the paddock, just like the horses would do before a big race like the Kentucky Derby. In this case, the trucks are driving around the paddock area of Sunland Park in New Mexico before heading out onto the track.

Casa Ford Derby Start

The field consists of a Super Duty, three different F-150s and a Ranger, all of which are from the 2010 model year. The commentary is provided by a member of the Casa staff and the drivers vary, but there is at least one participant who appears to be a horse racing jockey.

Fake Racing Action

When the starting bell sounds, the three F-150 pickups in the middle of the track jump out to an early lead, but the Super Duty quickly pulls even on the inside rail. The pack enters the only turn in the race with the Super Duty and the blue F-150 leading the field, but as the trucks come to the line, the Super Duty has faded and the blue F-150 takes the win. The Ranger finished second and the red F-150 finished third.

Casa Ford Derby Finish

Of course, during the staged race around the horse track, the discount prices of truck month are highlighted in a track announcer style, making for a uniquely cool commercial from 2010.

Crank up your speakers and enjoy!

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