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DEARBORN, Mich., Sept. 18, 2008 –
America’s best-selling pickup, the Ford F-Series, is raising the bar
once again – this time with unsurpassed fuel efficiency on the new 2009
F-150, thanks to significant miles per gallon improvement across the
entire F-150 lineup.

On sale in October, the new F-150 offers
fuel economy that has improved an average of 8 percent across the
entire lineup as a result of a wide-range of engineering enhancements.
 The fuel economy gains reach as high as 12 percent versus the prior
model year on F-150 models equipped with the high-volume 3-valve,
5.4-liter V-8 engine.  At the same time, the new F-150 delivers
class-leading towing capability of 11,300 pounds and hauling capacity
of 3,030 pounds – a combination no other competitor can match.

addition, Ford is announcing the introduction of the new F-150 SFE
"superior fuel economy" edition delivering up to 21 miles per gallon on
the highway while still providing 7,500 pounds of towing capability –
fuel economy that is unsurpassed in the full-size pickup segment.

"Ford has committed to have the best or equal to the best fuel economy
with every new product we introduce, and we are delivering with the new
F-150," said Matt O’Leary, Ford F-150 chief engineer.  "Fuel economy
has moved from 10th to third place among pickup buyers’ top purchase
considerations – right behind durability and value.  The new F-150
delivers on all three as the industry leader."

F-150 SFE

The new SFE package will be available on F-150 SuperCrew XL and XLT 4X2
vehicles with 4.6-liter, 3-valve V-8 engines and 5.5-foot beds.  The
SFE pickup will achieve 15 mpg in the city and 21 mpg on the highway.

SFE package trucks also feature a new fuel-efficient six-speed
automatic transmission, a 3.15:1 rear axle and 18-inch chrome clad
aluminum wheels with low rolling resistance P265/60R18 all-season tires.

the trust of so many truck customers during the past 31 years has
taught us a lot about what they want and value from their F-150,"
O’Leary said.  "In the past, there was a tradeoff – more fuel economy
meant less capability and vice versa.  With the new F-150, we didn’t
accept tradeoffs.  We delivered capability and fuel economy."

SFE package will be a no-cost option on XLT SuperCrew pickups with the
chrome package and will cost $1,095 when ordered on XL SuperCrew
pickups with the decor package.

Fuel Economy throughout the Lineup

The 8 percent improvement in fuel economy across the entire lineup of
V-8 F-150s is the result of using lightweight ultra-high-strength steel
to lighten the truck up to 100 pounds versus the current model and
aerodynamic refinements.

The new F-150 is now best-in-class for
aerodynamics.  The new F-150 SuperCrew 4X2 with a 5.5-foot box has the
lowest coefficient of drag – 0.403 – in the segment.  That’s 6 percent
lower than a comparable 2008 F-150.

Key aero improvements for the new F-150 include:

  • A
    new chamfered shape to the rear of the cab, which incorporated the
    center-high-mount stop lamp.  This shape helps direct aerodynamic wake
    over the pickup box efficiently.
  • The top of the tailgate,
    which angles outward to create a bold lip.  This wider surface at the
    top of the tailgate works with the cab chamfering to direct airflow
    over the box efficiently.
  • The front bumper valence and
    spoiler design, which has been improved to better manage airflow
    underneath the truck without compromising off-roading.

addition, as part of the fuel economy improvements, Ford’s powertrain
team delivered technology upgrades to make the F-150 powertrains more

The new six-speed automatic transmission offers a
wider gear ratio span than four-speed transmissions, allowing engineers
the flexibility to have responsiveness in low gears and better fuel
economy in the taller gears.  The new double-overdrive gearbox is
designed to contribute a 4 to 6 percent fuel economy improvement.

the 5.4-liter and 4.6-liter 3-valve V-8 engines utilize open valve
injection.  This unique feature improves the air/fuel charge conditions
in the combustion chamber, allowing greater spark advance at higher
loads and engine speeds.  This delivers increased horsepower during
towing and higher rpm operations, lower emissions and more efficient
use of fuel.

The F-150 also regulates gas consumption by using
aggressive deceleration fuel shut-off.   The fuel shut-off is automatic
and requires no unusual actions from the driver.  When the driver
releases the accelerator pedal, the system temporarily turns off the
fuel.  The flow of fuel seamlessly resumes when the truck reaches a low
speed or the driver accelerates again.

To prevent engine
hesitation normally associated with fuel interruption, Ford’s
powertrain team developed proprietary software to integrate the
technology with the F-150’s powertrains.

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