1993 Ford Trucks Thrive from Decades of Practice: Retro Rewind
Commercial for the 1993 Ford truck lineup begins with the models that led up to the 9th generation.
This clip comes to us from TheClassicSports YouTube channel and it features a commercial for the 1993 Ford F-Series lineup. Like most truck commercials, it shows the 1993 F-150 racing through the mud, pulling a horse trailer, pulling a boat and doing other common “truck things”, but making this spot unique is the introduction – offering us a look at the trucks that led up to the 1993 lineup.
The Early Pickups
The commercial above begins by showing us the Ford trucks that came before the 9th generation F-Series, beginning with the Model T pickup. We also see a pre-F-Series work truck from the mid-1930s, a second generation (1953-1956) F-100, a fourth generation (1963-1966) F-100 and a fifth generation F-100. Oddly, the commercial doesn’t show the first generation F-Series named the F-1, nor does it include any of the half-ton trucks after the adoption of the F-150 name in 1975.
These are some of the trucks that represented big advancements in pickup technology throughout the years and generations leading up to the ninth generation Ford F-Series. By 1993, the new trucks were nothing like the older models, but the information gathered during the first 70 years of Ford trucks played a role in the success of the trucks in the 90s – and the trucks sold today.
The 1993 F-Series
After showing those classic Ford trucks, the commercial focuses on the 1993 models, showing the then-new trucks doing many of the same things that the older trucks did – from playing in the mud to serving as a work truck. We see the new trucks pulling a few different trailers and storming through the dirt while the narrator reminds us that in 1993, there were more full-sized Ford trucks on the road than trucks from any other automaker. That still rings true today as the Ford F-Series has been the bestselling truck in America for four decades now.