How About a 1978 Ford Ranchero GT?

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It’s a car! It’s a truck! It’s awesome! Who wouldn’t want a Ford Ranchero?

The unusual half-car/half pickup body style known as a “coupe utility,” was originally offered by Ford in 1934, and popularized with the 1957 introduction of the Ranchero. The Chevrolet El Camino that followed in 1959 has become a pop-culture icon, and enjoyed a long production run from 1959 to 1987.

The Ranchero, on the other hand, is considerably less common, with production ceasing in 1979. This excellent 1978 Ranchero GT on Bring A Trailer looks very classy in deep maroon with a gold stripe package, and Magnum 500 wheels. With their stately Ford LTD front end and plush interior appointments, this unique vehicle was among the first luxury pickups.


A Lincoln Brougham-sourced interior was available, although this particular interior has been updated with late-model Mercedes leather seats and a period-correct Ford center console, both in black. The original interior color was maroon, and it would be nice to see everything refurnished to match again.

Powered by a 351W backed up by an FMX automatic, this Ranchero will happily haul more than groceries and 2x4s. The seller claims that the transmission was recently rebuilt, but has no records for drivetrain service aside from an engine coolant flush and a new dual exhaust system.


Aside from the previously mentioned seats and console, this Ranchero has been updated with upgraded headlamps, a modern stereo, 120 MPH speedometer, load-leveling rear shocks, and a color-matched spray-in bedliner. All of those upgrades sound great to us and would certainly make for a better daily driving experience.


The body and undercarriage look fantastic, and despite the lack of records, we think a once-over from a competent mechanic would ease any concerns the next owner may have. Aside from finishing up the interior, there’s hardly anything this Ranchero would need to make a great everyday classic for someone.

Interested? Click here.

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Cam Vanderhorst is a contributor to Harley-Davidson Forums, Ford Truck Enthusiasts, Corvette Forum, and MB World. He is also a co-host of the Cammed & Tubbed podcast.

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