10/14/2003 – Ford Gives Customers Chance to Win F-150 For Life

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Source: Ford Motor Company


  • One grand-prize winner will receive a series of new Ford F-150 pickups For Life,
    and a lifetime supply of gasoline from BP.
  • Three first-prize winners will each receive a four-day/three-night trip for two to the
    2004 Nokia Sugar Bowl.

DEARBORN, Mich., Oct. 14, 2003 – The only truck that earned the right to be the next F-150 is once again making another big play, this time with one of the biggest and boldest moves ever seen in college football. This fall, Ford will entice truck customers and college football fans alike with “The Ford F-150 For Life Bowl Championship Series Sweepstakes.”

Three first-prize winners will each receive a four-day/three-night trip for two to the 2004 Nokia Sugar Bowl, College Football’s National Championship Game, and a chance to win the grand prize – a new Ford F-150 every five years. In addition, Ford has partnered with BP to provide the winner with an annual gas card credited with $1,200.

“At the Nokia Sugar Bowl, one college football team will win the national championship, an achievement that will last a lifetime,” said Doug Scott, Ford Division truck group marketing manager. “It is only appropriate that we give fans an opportunity to win the truck world’s equivalent of that prize – the F-150 For Life.”

Sweepstakes awareness will kick off this week, when homepage ads on YAHOO! and AOL will encourage users to enter the “F-150 For Life” Sweepstakes. Appearing on YAHOO! on Wed., Oct. 15 and on AOL on Fri., Oct. 17, the ads were jointly developed by the portals and J. Walter Thompson’s digital team, and are expected to reach up to 30,000,000 Internet users.


Along with to the registration page linked to the roadblocks, customers can register at www.fordvehicles.com beginning Wed., Oct. 15. Additionally, customers can register by calling 1.800.468.FORD (3673) beginning Sun., Dec. 7. Registration ends on Jan. 2, 2004 at 9:30 p.m. EST or halfti
me during the Tostitos Fiesta Bowl – whichever occurs first.

Once registered, sweepstakes participants will receive weekly e-mails with Bowl Championship Series (BCS) ranking updates to build excitement for the promotion. Registrants can also sign-up for additional information about the 2004 F-150.

How to win

Entrants are asked to tune-in to the following three BCS games telecast on the ABC television network – the Rose Bowl on Jan. 1, 2004; FedEx Orange Bowl on Jan. 1, 2004; and Tostitos Fiesta Bowl on Jan. 2, 2004. Near the end of each game, ABC Sports will recognize one key play as the “Built Ford Tough Play Of The Game.” Following each game, entrants will be randomly selected to receive a phone call asking them to identify the “Built Ford Tough Play Of The Game.” The calls will continue until a correct answer is received, and a first-prize winner has been identified for each game.

On Jan. 3, the three first-prize winners and their guests will be flown to the Nokia Sugar Bowl in New Orleans. Prior to kickoff on Jan. 4, each winner will draw a key and try to start a new 2004 F-150. The winner with the key that cranks the engine will receive the F-150 For Life. The prize ceremony will be nationally televised during the Pregame Show.

The sweepstakes will be managed by ESPN and ABC Sports.


The F-150 For Life sweepstakes is an extension of Ford’s integrated communications campaign for the new 2004 F-150. The unprecedented campaign, which includes traditional television, print, outdoor and online advertising initiatives, also allows Ford to connect with customers in innovative, non-traditional environments through alliances with Toby Keith, the NFL, College Football, Fox’s hit show “24” and NASCAR.

With more than 20 best-in-class capabilities and class-exclusive features, the 2004 F-150 sets a new standard for full-size pickups, and helped Ford achieve a new September F-Series sales record
. Last month, Ford sold 81,782 F-Series trucks – the best September sales performance in the truck’s 55-year history.

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