08/29/2001 – International Extends Sponsorship for Power Stroke Diesel Nascar Race Team
|Source: International Truck and Engine Corporation|
INTERNATIONAL EXTENDS SPONSORSHIP FOR POWER STROKE(r) DIESEL NASCAR RACE TEAM
NASCAR Fans Respond to On Track Performance of Ford F-150 Race
WARRENVILLE, IL (August 29, 2001) – Due to the overwhelming success of the Power Stroke(r) Diesel racing program, International Truck and Engine Corporation is extending its NASCAR Craftsman Truck Series sponsorship with driver Terry Cook and the No. 29 K-Automotive Ford throughout the remainder of the 2001 racing season.
The marketing initiative, which originally included six races, aligns the NASCAR and Power Stroke Diesel brands before a targeted national audience. International, manufacturer of the popular Power Stroke Diesel V-8 engine for Ford F-Series pickup trucks, Econoline vans and the Excursion SUV, cites an increase in the popularity of diesel engines for the enthusiastic response to the racing program.
“Walk through the parking lot at a NASCAR event, and it is easy to see that this is a great venue for promoting diesel pickup trucks and SUVs,” said Dan Ustian, president, engine group, International Truck and Engine Corporation. “This sponsorship allows us to connect with customers who know, understand and appreciate trucks. The NASCAR Craftsman Truck Series is all about tough trucks, and that’s consistent with the Built Ford Tough and Power Stroke Diesel brands.
“It’s about power, performance and a fun driving experience. That’s what race fans understand, and that’s what Power Stroke Diesel owners experience every day they get into their Ford trucks.”
The large crossover of NASCAR team owners and crew members who rely on diesel-powered trucks is extending to the general public. NASCAR teams like K-Automotive use Ford Power Stroke Diesel pickups to pull show trucks and RVs to and from races, as well as for everyday use during their downtime, because of diesel’s superior fuel economy – achieving up to 30 percent better fuel economy than gas engines. This benefit also makes diesel an attractive option for pickup and SUV buyers who tow RVs to their favorite NASCAR races – or just to drive to the grocery store.
Cook, who grew up working on diesel engines in his father’s automotive repair shop, is a champion for the Power Stroke Diesel message of top performance, reliability and economy, and has helped fans make the connection between the on track performance of Power Stroke Diesel racing and on the road performance of Ford Power Stroke Diesel trucks.
“The key to this program’s success is the common desire we share with team owner K-Automotive and driver Cook,” said Ustian. “We want to be the best in the field. And we are going to get there by having the best trucks.”
Some of the race team’s best runs this year have been with the Power Stroke Diesel sponsor, including four top-10-finishes in five races. Cook’s best finish of the season, a second-place effort, occurred at Indianapolis Raceway Park on August 3 at the title Power Stroke Diesel 200, an event International and Ford Racing have teamed up to support since 1999.
International Truck and Engine Corporation is the operating company of Navistar International Corporation (NYSE: NAV), which is headquartered in Warrenville, Ill., a suburb of Chicago, which had year 2000 sales and revenues of $8.5 billion. International Truck and Engine is a leading producer of mid-range diesel engines, medium trucks, school buses, heavy trucks, severe service vehicles, and parts and service sold under the International brand by the industry’s broadest dealer and distribution organization. The company also is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. Additional information can be found on the company’s web site at www.InternationalDelivers.com.