07/29/2003 – 2004 Ford F-150 Heads To Dealer Showrooms

2004 FORD F-150 HEADS TO DEALER SHOWROOMS

• The 2004 Ford F-150, the newest model in the best-selling vehicle lineup in America, is leaving Norfolk (Va.) Assembly Plant and heading to dealerships.
• Loyal customer purchased new 2004 F-150 within one hour of dealer receipt.
• More than 66,000 dealer orders have been placed for the new F-150.
• 2004 F-150 models will begin to arrive in dealerships during the next few weeks and can be sold upon receipt.
• Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range from $19,125 to $35,570, plus destination and delivery charges of $795.

DEARBORN, Mich., July 29, 2003 – The 2004 Ford F-150, the newest model in the best-selling vehicle lineup in America, is leaving Ford’s Norfolk (Va.) Assembly Plant and heading to dealerships.

Loyal customer, Ronnie Rountree of Suffolk, took possession of his new F-150 STX yesterday, within one hour of its arrival at Beach Ford in Virginia Beach, Va.

More than 66,000 dealer orders have been placed for the all-new 2004 F-150, which provides numerous class-exclusive features while delivering best-in-class trailer towing capability, payload capacity, low-end torque, cargo box volume, interior volume and interior quietness. The vehicles will hit dealer showrooms during the next few weeks and can be sold upon receipt. “We are operating from a position of strength with the F-150. For the past five years, we have sold more than 800,000 F-Series pickups a year,” said Steve Lyons, Ford Division president. “The new F-150 will help us maintain and grow our leadership position and set us apart from the competition.”

The Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range from $19,125 to $35,570, plus destination and delivery charges of $795. The comparable price range for today’s 2003 F-150 lineup ranges from $19,125 to $34,135.

The F-150 lineup for 2004 features the all-new F-150 and the F-150 Heritage models. F-150 Heritage XL and Heritage XLT feature 2003 model carryover styling and offer unique content, including a manual transmission and V-6 engine with carryover pricing starting at $19,125.

The new 2004 F-150 is offered in five series: XL, STX, XLT, FX4 and Lariat, giving customers even more value and feature choices. Every all-new 2004 F-150 comes equipped with a powerful V-8 engine, automatic transmission and four doors. These vehicles are priced from $21,215 to $35,570. Comparably equipped 2003 models, with the same powertrain and transmission, range from $20,970 to $34,935.

“The styling and interiors of this fantastic new truck will delight our customers and help maintain the F-150’s position as one of America’s most cherished vehicles,” said Anne Stevens, Ford’s vice president for North America Vehicle Operations. “With production of the F-150, Ford also is introducing an industry-leading flexible manufacturing system that will remake the way we produce vehicles in the 21st century,” Stevens said.

Currently, the 2004 F-150 is being produced at Ford Motor Company’s Kansas City (Mo.) Assembly Plant and Norfolk (Va.) Assembly Plant. Heritage models will be produced at the Ontario Assembly Plant in Ontario, Canada. Next summer, F-150 production will begin at the new Dearborn (Mich.) Truck Plant.