2003 Ford Harley-Davidson F-150 SuperCrew
LOS ANGELES, Sept. 6, 2002 - Ford Motor Company and Harley-Davidson Motor Company today unveiled the 2003 Ford Harley-DavidsonTM F-150 SuperCrew - a supercharged, limited-edition truck that marks the beginning of a second century of business and the continuation of a successful alliance between two American manufacturers.
"Getting two giants of American motoring together was a natural back in 1999 when we introduced the first Ford Harley-DavidsonTM F-150 pickup," says Steve Lyons, Ford Division president. "The alliance has continued, and with both Ford Motor Company and Harley-Davidson turning 100 in 2003, we thought it only fitting that we produce another special vehicle."
The Ford Harley-DavidsonTM F-150 SuperCrew is being introduced as part of the 100th Anniversary Open Road Tour, a 10-city traveling festival that Harley-Davidson is hosting as part of its 100th birthday celebration. This weekend, the festival is in the Los Angeles area at the California Speedway, where the live music, motoring history and hard-driving atmosphere provides the ideal venue for introducing the newest Built Ford Tough truck.
The 2003 Ford Harley-DavidsonTM F-150 SuperCrew gets you where you’re going with ease with its supercharged 5.4-liter SOHC TritonTM V-8 engine, producing 340 horsepower at 4,500 rpm and an impressive 425 foot-pounds of torque at 3,250 rpm. The engine meets low-emission vehicle standards.
This special-edition truck utilizes the F-Series four-speed automatic transmission. It has a 3.73:1 axle ratio and a limited-slip differential. Anti-lock brakes are standard.
All this and looks too
The looks of the 2003 Ford Harley-DavidsonTM F-150 SuperCrew recall the truck’s strong heritage by incorporating styling cues of the past with an innovative flair. It continues to be available in black, but for 2003 also offers an optional two-tone paint option of black over silver with a high cutline.
Body color bumpers, a new front valance with fog lamps along with a chrome bar upper grill and new chrome tie-down hooks, and clear-lens headlamps make the front end distinctive. Unique 20x9-inch five-spoke chromed aluminum wheels with the HARLEY-DAVIDSON Bar & Shield logo identification on the center caps add even more boldness to this truck.
Power and purpose are communicated through a stance that is lowered by an inch and a specially tuned exhaust system with a dual inlet-dual outlet muffler that ends in chrome 3 ½-inch slash-cut exhaust tips.
A specially created "100th Anniversary" nameplate, is displayed on the fender and tailgate of the 2003 model to commemorate the 100th Anniversary of the maker of the world’s most popular trucks and the leading maker of heavyweight motorcycles.
Inside the cover
A leather-wrapped console lid with the "100th Anniversary" nameplate, two-tone leather quad captain’s chairs with the HARLEY-DAVIDSON Bar & Shield nameplate and brushed stainless steel and rubber pedals complement the exterior styling and stance inside the 2003 Ford Harley-DavidsonTM F-150 SuperCrew.
Homelink® and TravelNote®, an electronic automatic temperature control system, a unique instrument cluster, newly standard six-disc in-dash CD changer and a new heated backlight are among the standard features. The Ford Harley-DavidsonTM F-150 SuperCrew can be personalized with an optional power sliding rear window, engine block heater, heated front seats, bed extender and moonroof.
Behind the wheel
Headquartered in Dearborn, Mich., Ford Motor Company is the second-largest automaker in the world, with manufacturing and distribution in more than 200 markets. Ford brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo, as well as the related Ford Credit, Hertz and Quality Care services.
Harley-Davidson Inc. is the parent company of Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers motorcycle parts, accessories, apparel and general merchandise. Buell produces sport and sport-touring motorcycles, and Harley-Davidson Financial Services serves Harley-Davidson dealers and customers.
Ford celebrates its centennial on June 16, 2003, and plans a number of special-edition vehicles, events and exhibits through 2003 to honor its storied history. The Harley-Davidson 100th Anniversary Open Road Tour is a 14-month celebration that will culminate with the Party on Aug. 31, 2003, in Milwaukee, Wis.
Ford will produce up to 12,000 of the 2003 Ford Harley-DavidsonTM F-150 SuperCrew limited-edition trucks for sale throughout North America; carrying a manufacturer’s suggested retail price of $37,295 in the United States, including destination and delivery. The vehicle will be produced in Missouri at Ford’s Kansas City Assembly Plant.
In addition to the 2003 Ford Harley-DavidsonTM F-150 SuperCrew, the companies’ alliance results in development of other products such as co-branded clothing and vehicle accessories.
"These two companies have been around 100 years because they’ve produced products that meet the needs and wants of the individual customer - products that people aspire to, not only for their looks, but for quality as well," says Lyons.
"Forming alliances that strengthen the identity of each partner, such as ours with Harley-Davidson, is one of the ways we will continue to lead as we enter our second century of business."
During the Open Road Tour event in Los Angeles, Ford will donate a 2003 Ford Harley-Davidson TM F-150 SuperCrew as part of a Harley-Davidson’s goal to raise at least $5 million for the Muscular Dystrophy Association to support research and efforts to find cures for a number of diseases that attack and destroy muscles. The drawing takes place during the LA event.
"Ford and Harley-Davidson are two companies whose commitment to customers extends to the community as well," Lyons says. "We are proud to join Harley-Davidson and the Muscular Dystrophy Association in the effort to combat neuromuscular diseases."