F-150 SUPERCREW: A FAMILY HAULER THAT DOUBLES AS A WORKING PICKUP SATISFIES THE INNER TRUCK LOVER
Here's the pickup truck-buyer's versatility conundrum: you need a working vehicle tough enough to be a Ford and carry up to six adults plus equipment - yet sufficiently civilized to ferry two adults plus children, baby seats and groceries - in almost sinful comfort.
The all-new 2001 Ford F-150 SuperCrew is the answer for those who need their vehicle to work like a truck, but also serve as a family vehicle. Whether hauling camping gear, power tools, construction equipment or bicyles, SuperCrew is the Everyman of vehicles, a truck that works as hard as it plays.
Simply put, SuperCrew is the only under-8,500-pound gross vehicle weight (GVW) truck in its class with four full-size doors and a full rear passenger compartment, combining room, comfort and thoughtful features for a growing family with a sizeable pickup box.
"SuperCrew is designed for a broad range of contractors who need all the capability of a Built-Ford-Tough pickup plus room for passengers with four full-size doors to ease entry and exit," says Jack Turner, Ford of Canada's under 8,500-lb, F-Series brand manager. "And its 1.7-metre 5.5-ft.) box and optional Bed Extender creates a full 2.1 metres (7 ft) of cargo carrying capacity - ensuring even more versatility."
Form as well as function
SuperCrew is designed for consumers who want more interior space without compromising the functional capability and versatility of a full-size pickup. Its 3,530 mm (139-in.) wheel base provides maneuverability in tight spaces like parking lots or garages.
With comfortable seating for six adults and three tether anchors in the back seat for child safety seats, there's space for the whole team. The rear seating area features a power point, reading lamps, cup holders and door map pockets - an almost perfect spot to plug in the laptop and check out specifications or call up the day's work assignments.
A full toolbox of features
F-150 SuperCrew boasts 305 mm (12 in.) more cab length than the current SuperCab model. A front 40/60 bench seat, which seats up to three people, is standard. Captain's Chairs with a floor-mounted centre console are optional.
A standard overhead console up front features a compass, outside air temperature gauge and small cubby bins that are perfect for holding sunglasses or garage door opener. A power moonroof - a pickup truck first in the under-8,500-pound GVW-segment - and the luxury of leather upholstery are also available.
A standard full-size 60/40 split rear seat with a fold-flat capability increases interior space versatility. It can accommodate passengers, bulky loads or a combination of both. The optional rear-seat audio-video entertainment system with VCR and video game capability expands entertainment possibilities for those long-distance hauls with family.
One of a kind
SuperCrew is first and foremost, a pickup, whose underpinning is the acclaimed 3,530 mm (139-in.) wheelbase F-150 SuperCab chassis. The 1.7-metre (5.5 ft.) long pickup box measures 127 cm (50 in.) between the wheel houses - the same width as the rest of the F-150 lineup.
Extensive consumer research on SuperCrew's unique configuration found an overwhelmingly positive response. Customers said they not only appreciated the extra interior space for people, but but also liked the versatility of use as clean, dry and secure storage for things like tools and groceries.
"Offering a more user friendly, comfortable interior while maintaining pickup versatility is a Ford's response to a new customer demand," says Turner. "We've seen steady growth in the pickup truck market for several years, led, in part, by the personal use area."
A Super member of the work Crew
When a pickup box is needed for hard work, SuperCrew meets the challenge with a robust 1.25 cubic metres (44.2 cubic feet) of cargo capacity. Standard payload of 800 kg (1,765 lb.) is the same as F-150 SuperCab.
Larger items like 4 x 8 sheets of building material fit nicely between the wheel houses and can be carried flat with the tailgate lowered. The optional bed extender allows even more flexibility when hauling large items like construction materials, snowmobiles or trail bikes. The easily removed, tubular steel curved cage attached to the rear of the pickup bed pivots 180 degrees to rest on a lowered tailgate, providing a full 2.1 metres (seven ft.) of room.
Convenient All Around
SuperCrew's standard power adjustable pedals improve comfort for all drivers - short and tall. With a touch of a button, the brake and accelerator pedals can be adjusted up to three inches fore and aft.
A standard AM/FM radio with single in-dash CD player satisfies customer demand for a full-featured sound system, while the new enclosed rear storage compartment permits an optional six-disc CD player with the standard front split-bench seat. When ordered with Captains' Chairs, the optional six-disc CD player is mounted in the floor console.
SuperCrew also comes with three rear-seat child safety seat tether anchors , delivering a more convenient and secure way to buckle in child safety seats.
Tough Truck Heritage
Enhancing its passenger-carrying role, F-150 SuperCrew offers excellent ride quality and interior quietness. The standard four-wheel anti-lock braking system (ABS) provides an extra measure of control in bad weather or emergency braking conditions. Operated by a convenient rotary switch, SuperCrew's electric "shift-on-the fly" capability enables smooth engagement or disengagement of the transfer case on 4x4 models.
"The combination of these features deliver driving dynamics that are rugged enough for cargo hauling, yet smooth and comfortable for passenger carrying," adds Turner.
Building on on a solid "Built Ford Tough" heritage of excellence and high customer acceptance, SuperCrew extends the F-Series range by answering customer demand for more passenger space, comfort and thoughtful features - all without compromising pickup truck functionality, capability and versatility.
F-Series has been the best-selling truck for an astonishing 34 consecutive years, and Canada's best-selling vehicle of any kind, car or truck, for six years.
Ford of Canada is the country's longest-established automobile company with three vehicle assembly plants, five manufacturing plants and 565 retailers located in all provinces. Ford's Canadian operations employ approximately 16,000 people and an additional 22,400 are employed in retailers.