FORD AND HARLEY-DAVIDSON UNVEIL NEWEST LIMITED EDITION
STURGIS, S.D., Aug. 8 - Two legends of the American road, Ford
Motor Company and Harley-Davidson Motor Company, today unveiled the
second in their line-up of limited edition trucks. This year's
model is the 2001 Harley-Davidson F-150 SuperCrew four door pickup
that rumbles into the world for its public introduction at the 2000
Sturgis Motorcycle Rally. One of the world's premier motorcycle
events, this year's 60th annual extravaganza is expected to draw
more than 350,000 enthusiasts from around the world to the scenic
Black Hills region of South Dakota.
The limited edition 2001 Harley-Davidson F-150 SuperCrew is the
second truck jointly developed by the two legendary companies. The
all-black truck, with distinctive Harley-Davidson visual cues,
including orange and gray pinstriping and chrome accessories, is a
restyled and customized version of Ford's new F-150 SuperCrew
"The Harley-Davidson F-150 SuperCrew is a bold truck with attitude
that has the best of both worlds. With its four full-size doors it
offers comfort, utility and style in a truck that looks great and is
"Built Ford Tough," said Gurminder S. Bedi, vice president of Ford's
North American Truck group. "This truck was truly "Born in Detroit
and Dressed in Milwaukee."
On the outside, the 2001 Harley-Davidson F-150 SuperCrew is offered
in "any color you want, as long as it's black," riding on a 139-inch
wheelbase that has been lowered one inch. Its distinctive box
measures five-and-one-half feet for cargo. It comes equipped with a
260 horsepower 5.4 liter TritonTM V-8 engine powering
unique Harley-Davidson branded 20x9-inch five-spoke cast chromed
aluminum wheels and P275/45R20 Goodyear Eagle GTII tires. The
specially-tuned exhaust system features a single inlet/dual outlet
muffler, ending in chrome 3 1/2-inch "slash cut" exhaust tips. The
truck is accented with a gray and "Harley-Davidson" orange stripe on
the lower rocker panels.
Inside, the limited edition 2001 Harley-Davidson F-150 SuperCrew
features the famous look of black leather and chrome accessories,
including a unique "spun metal" instrument cluster and jewel
ornament and four black leather trimmed captains chairs with dual
center consoles featuring Harley-Davidson Bar and Shield metal
nameplates in the seat backs and Harley-Davidson identification
embroidered on the console lids.
"This beautiful truck is everything that an enthusiast could want,
reflecting the experience and individuality of both Harley-Davidson
and Ford customers," said Jeff Bleustein, Harley-Davidson chairman
and chief executive officer. "It is right at home in Sturgis,
Daytona Beach or Mainstreet, U.S.A."
The 2001 Harley-Davidson F-150 SuperCrew will be manufactured at
Ford's Kansas City Assembly Plant and is expected to be in Ford
dealer showrooms in early 2001.
The first truck in the series, the 2000 Harley-Davidson F-150
SuperCab pickup, arrived in showrooms in the spring of this year.
The limited production of 8,000 units quickly sold out.
The Ford and Harley-Davidson brand alliance provides the opportunity
for the two companies to jointly develop and market exciting
products, like the limited edition Harley-Davidson trucks, in
addition to a line of co-branded clothing and vehicle accessories.
A highlight of the alliance will be the joint celebrations of each
company's centennial in 2003.
Harley-Davidson, Inc., is the parent company for Harley-Davidson
Motor Company, Buell Motorcycle Company and Harley-Davidson
Financial Services, Inc. Harley-Davidson Motor Company, the only
major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts,
accessories, apparel and general merchandise. Buell Motorcycle
Company produces sport and sport-touring motorcycles.
Harley-Davidson Financial Services, Inc., provides wholesale and
retail financing, insurance and credit card programs to
Harley-Davidson dealers and customers.
Ford Motor Company is the world's second largest automaker with
manufacturing and distribution operations in over 200 countries
across the world. Its automotive brands are Ford, Mercury, Lincoln,
Jaguar, Volvo, Mazda, Aston Martin and Land Rover. Its
automotive-related products and services include Hertz, Quality Care
and Ford Credit.