CHICAGO, February 4, 2001 - The Ford F-150 Lightning Rod strikes at the 2001 Chicago Auto Show. Its hard-core, tattooed appearance is inspired by the resurgence of rock-and-roll and the current fascination with body art.

The Lightning Rod is an F-150 pick-up truck - the number-one-selling full-size pick-up for the past 23 years - which has been lowered and stretched. The roof has been chopped one-inch, the overhangs have been shortened, and the exterior body panels have been cleaned up and finished in a cherry red metallic paint giving the Lightning Rod a sleek, hot-rod, performance look.

"Lightning Rod draws from the passion of the muscle cars of the 1960's, the hot rod industry and the current body art craze to take America's best selling pick-up to a new level of performance excitement," said Ed Golden, Executive Director of North American Ford Brand Design. "It's just another example of how our versatile truck line-up can be personally customized to take on any kind of lifestyle."

The conventional headlamps and taillamps have been replaced with twin horizontal neon tubes. A deeply recessed custom aluminum grille features horizontal bars and is reminiscent of the popular muscle cars of the 1960s. The prominent powerdome on the hood hints at the possibility of enhanced powertrain performance.

A faster windscreen and hidden windshield wipers are in line with the clean, uncluttered exterior look. Lightning Rod features a stainless steel, dual straight-pipe exhaust system that exits from underneath a rollpan at the rear of the vehicle.

The leather-wrapped tonneau cover features a traditional Maori tribe tattoo that is die cut into the leather with black cow hair in the cutout portions. The Maori are the Polynesian people of New Zealand. In moko, a type of Maori tattooing, shallow colored grooves in complex curvilinear designs were produced on the face by striking a miniature bone adze into the skin. Tattooed designs are thought by various peoples to provide magical protection against sickness or misfortune, or they serve to identify the wearer's rank, status or membership in a group.