Ford’s lineup of trucks also was named Truck Line of Texas, while the Ford Flex and Expedition King Ranch received top honors as CUV and SUV of Texas, respectively. Sweeping all four vehicle-centered top honors, Ford emerged the clear winner at this year’s TAWA Texas Truck Rodeo.

“This is high praise, especially the coveted ‘Truck of Texas’ top prize,” said Mark Fields, Ford’s President of the Americas. “Texas Auto Writers are the toughest truck critics because they know firsthand and truly appreciate how core truck customers really use their pickups.

“We’re honored that TAWA recognizes that the new F-150 offers consumers class-leading capability, unsurpassed fuel economy and durability that shows how closely we’ve been listening to our customers for the 31 years Ford trucks have been America’s favorite,” he added.

According to Harold Gunn, President of TAWA, this year’s competition was tighter than ever because all of the manufacturers are delivering outstanding trucks.

“‘Truck of Texas’ is really the most important award of its type in the industry,” said Gunn. “We love trucks down here, and we really use these vehicles everyday. And since we spend so much time in our vehicles, for us it’s not just about how the horse feels being towed, but how your butt feels sitting in the truck, too.” ....

If you are already logged in and are seeing this message, your web browser is blocking session cookies. Change your browser cookie settings to allow session cookies.