FORD WINS CNET “BEST OF CES” AWARD FOR HOTTEST CAR, GPS TECHNOLOGY AT 2010 INTERNATIONAL CES
LAS VEGAS, January 9, 2010 – CNET editors today awarded Ford Motor Company a “Best of CES” award for MyFord Touch™ , the company’s new driver connect technology, in the car and GPS technology category.
“At Ford, technology innovation is driven by what consumers want, enhancing the driving experience and adding real value,” said Derrick Kuzak, Ford group vice president, Global Product Development. “We’re proud to have MyFord Touch recognized by CNET, as it positions Ford amongst the leaders in consumer electronics innovation.”
Selected by unbiased expert editors from CNET ( www.cnet.com ) at the 2010 International CES, winners are recognized as having the hottest products in their respective technology categories for their unmatched innovation and creativity and their ability to excite consumers and help them explore a world gone digital. CNET editors reviewed hundreds of entries, as well as scoured the 2010 CES show floor for products to consider for the prestigious award.
“Each year, CNET editors spend hundreds of hours on the show floor to find the hottest technologies that will drive industry trends for the coming year and beyond,” said Scott Ard, Editor in Chief of CNET. “Ford was chosen from thousands of products at the show and demonstrates the innovation to be honored with one of our ‘Best of CES’ award.”
The nine categories include Digital photo and video; Car tech and GPS; Cell phones and smartphones; Computers and hardware; Gaming; Green; Home Theater; MP3 and portable video players; and Televisions. In addition, there were awards given for the Best in Show product and People’s Voice, given by the thousands of online viewers who cast their votes.
Videos of the winners and finalist products can be found at http://www.cnet.com/ces .
About MyFord Touch
MyFord Touch is the all-new driver interface launching later this year on new Ford products. The interface retains the traditional car interior layout that has existed for decades – instrument cluster in front of the driver, center stack dividing the dashboard – and adds even more voice control plus full-color LCD screens for much of the visual information presentation.
The information presented is customizable by the driver using a combination of voice controls, touch-screen technology and five-way cell phone-style buttons mounted on the steering wheel.
MyFord Touch displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar – similar to the one found on most mobile phones and MP3 players – controls the information displayed on the corresponding instrument panel screens.
“Our vision for MyFord driver connect technology is that customers can connect to friends and family, to their favorite entertainment devices, and to all of the data stored in the ‘cloud’ using voice commands, touch controls and colorful LCD graphics,” Ford’s Kuzak said. “They can chat with their kids, listen to their RSS feeds, scan their iPods and make dinner reservations all while driving home from work – all while keeping their eyes on the road and their hands on the wheel.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com .