BRETT HINDS: ECOBOOST TEAM SPOOLED UP TO DELIVER GROUNDBREAKING ENGINE TO MARKET FASTER
Brett Hinds, advanced engine design and calibration manager, EcoBoost
- Brett Hinds is advanced engine design and calibration manager for EcoBoost, the newest and most advanced engine technology in Ford's lineup
- Hinds says teamwork was an instrumental factor in finishing the EcoBoost program 10 months faster than a typical powertrain development process
Brett Hinds has been engineering since the age of 16. So it’s no surprise that he now is the advanced engine design and development manager for EcoBoost™, the newest and most advanced engine technology in Ford Motor Company’s lineup.
EcoBoost is part of Ford’s ongoing and wide-ranging initiative to deliver fuel-efficient powertrain systems with power and performance found in larger-displacement engines. An EcoBoost engine will be available late this summer in the Lincoln MKT. By 2013, more than 90 percent of Ford’s North American nameplates will be available with EcoBoost.
After graduating from Lawrence Technological University in Southfield, Mich., Hinds joined Ford and has spent most of his career in powertrain development. An engineering career enables him to do exactly what he wanted to do as a teenager – help design and create new cars. For Hinds, engines are a strong part of that allure.
“Engines are interesting machines,” said Hinds. “They give the car personality and character. They’re complex. I’m inspired to continually make them better and more efficient.”
Teamwork is an instrumental aspect and was critical in finishing the program 10 months faster than a typical powertrain development process. With a focus on achieving – and beating – objectives, the team was able to deliver an exciting product in a shorter time frame.
“This is one of the strongest teams Ford has put together to do an engine program. The team is very well integrated and everyone is pushing to make this the best project,” Hinds explained. “This spirit compels teammates to ask one another, ‘How can I help you get past this?’ We really pull together.”
Hinds and the team clearly recognize the significance of the EcoBoost program.
“EcoBoost is a clear signal that Ford has a solid plan going forward: a plan to provide customers exciting and engaging products, a plan to meet present and future emission standards and a plan to preserve our environment,” said Hinds, who enjoys photography and home improvement projects. “We’re not just showing what we are going to do over the next five years. We’re showing what Ford is doing for the next 20 years.”
For Hinds, motivation is easy to find in a project like EcoBoost. It’s the realization of a dream to be part of the team delivering a world-class powertrain, bringing the first direct-injection twin-turbocharged V-6 to the North American market.
“Our customers will not have to make compromises to enjoy the EcoBoost engine, added Hinds. “EcoBoost buyers won’t have to sacrifice performance for fuel economy, and that helps the environment, the nation and the consumer.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com .
Jan. 13, 2010