DOUG SCOTT: MARKETING MANAGER ENJOYS CONSUMER CONNECTION TO FORD TRUCKS
Doug Scott, truck group marketing manager, doesn’t consider himself a gearhead in the traditional sense. You won’t necessarily find him hunched over an open engine compartment with tools in hand or tuning his suspension or rotating his tires.
The Detroit native, however, always has been fascinated by the relationship between the auto industry and the public’s passion for cars and trucks. Scott’s position, which encompasses product and consumer marketing for pickups, large SUVs and commercial vehicles, allows him to experience firsthand the excitement and anticipation customers display when a new vehicle is launched.
“Engaging our customers and learning from them is the most rewarding part of my job,” said Scott, who started at Ford in 1978 just two weeks after graduating from the University of Michigan. “We know the customer better than anyone else, especially on trucks, and we have the best, most dedicated people in the business designing, engineering, manufacturing and marketing our vehicles.”
The reveal of the 2011 Ford F-Series Super Duty at Texas State Fair was the latest in a series of Built Ford Tough trucks Scott has helped bring to market, including the launch of the new 2009 F-150 in 2008 and the 2010 Transit Connect earlier in 2009.
Assuring customer satisfaction
“Our truck leadership continues to grow, as evidenced by our outstanding portfolio,” Scott said. “The F-150, Transit Connect and Super Duty are all different vehicles serving different customers. But in each case, our customers are assured that whichever truck they select, it will be right for them and their business, delivering maximum capability, reliability and fuel economy.”
The 2011 F-Series Super Duty perfectly sums up those attributes. It features all-new diesel and gasoline engines as well as a new six-speed transmission, enabling class-leading fuel economy and best-in-class towing and hauling for customers of the ultimate work truck.
Scott leads an active family life with his wife of 31 years, Karen, and their four children (three sons and a daughter), who range in age from 25 to 15. With most of his family in Michigan, Scott finds it easy to travel in their Ford Flex, which comfortably seats up to seven passengers.
The Flex is quite a bit bigger than Scott’s first car – a 1978 yellow Mustang Mach I with T-tops. Or the car he swapped it for – a brand-new 1982 Ford EXP, which was Ford’s first two-seat car in 25 years.
“That’s the great thing about Ford,” Scott said. “We have a vehicle for every need, from the ultimate muscle car in the Mustang to a dynamic crossover in the Flex to the ultimate tough truck in the new Super Duty.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com .
Feb. 25, 2010