FORD, KBB.COM WIN IAC’S BEST AUTOMOBILE ONLINE CAMPAIGN
Ford and Kelley Blue Book’s kbb.com have won the 2010 Internet Advertising Competition (IAC) award for Best Automobile Online Campaign for a collaborative online effort designed to raise awareness of the government-sponsored Car Allowance Rebate System program, more popularly known as Cash for Clunkers. The online campaign hosted on kbb.com and sponsored by Ford helped consumers through the Cash for Clunkers process by providing them with resources to help determine eligibility and shop for a new, more fuel-efficient vehicle. It also helped customers find a local dealer and obtain a quick price quote – all with a few clicks of the mouse. Please click here for more information about the award-winning campaign.