STYLISH FORD FIESTA IS EUROPE'S TOP-SELLER IN MARCH AND FOR THE FIRST QUARTER 2010
STYLISH FORD FIESTA IS EUROPE'S TOP-SellER IN MARCH AND FOR THE FIRST QUARTER 2010
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COLOGNE, April 16, 2010 – The stylish, latest generation Ford Fiesta is officially Europe's best-selling car in March and for the first quarter 2010, according to the latest figures from the world's leading provider of automotive data and intelligence, JATO Dynamics.*
According to the figures compiled by JATO Dynamics, 68,630 Ford Fiestas were sold in March, a 25.8 per cent increase from the same month last year, and almost 11,800 units ahead of its nearest rival, the Volkswagen Golf.
In the first quarter of 2010, JATO records that 140,496 Ford Fiestas were sold – over 5,400 units ahead of its nearest rival.
"Fiesta simply outpaced VW Golf, with its move to pole position particularly due to its strong March sales in the UK (+14.7%) and Italy (+87%) where 57% of all Fiestas sold (11,251) were LPG-powered," said JATO Dynamics.
Ingvar Sviggum, Ford of Europe's Vice President for Marketing, Sales and Service, said: "Last year was a great year for the Fiesta despite the economic conditions, but this year has been even stronger so far! March sales of the Fiesta were the highest we've ever recorded for any Ford model in a single month in Europe."
"We're very proud of the latest-generation Ford Fiesta, and our customers love it," Sviggum added. "Since it first went on sale 18 months ago, over 750,000 have been sold to customers around the world - this would be an outstanding achievement any time, but even more so given the unprecedented economic situation. And with the launch now underway in North America, I believe the Fiesta will continue to go from strength-to-strength."
In its news release dated April 19, JATO Dynamics also confirmed Ford as Europe's best-selling brand in March.
Notes to Editors:
* JATO Dynamics results are based on data provided by JATO Consult, the company's bespoke consulting service. Figures are based on 27 European countries. Ford figures are usually based on its main 19 European markets or 51 total European markets. Based on Ford's main 19 European markets, Fiesta sales were 68,756 for March, and 140,447 units for the first quarter.
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