A truck like this isn’t built in a factory.

It’s built in the farms and fields.

Concrete streets and crowded construction sites that map the landscape of an entire country.

Because when Ford builds the new F-150, there are promises to keep.

And only one truck earned the right to be the next F-150.

If you haven’t looked at Ford lately, look again.

We didn’t just give the new Ford F-150 more horsepower.

We gave it the most low-end torque.

Why did we push farther than anyone else?

So you could do more than anyone else.

Only this truck earned the right to be the next F-150.

If you haven’t looked at Ford lately, look again.

Only one truck has crossbars that are welded through the side rails.

That truck is the new Ford F-150.

It has the strongest, toughest frame of any full-size pickup.

Which also gives you the highest payload.

Only this truck earned the right to be the next F-150.

If you haven’t looked at Ford lately, look again.

We engineered a material behind the dash called Quiet Steel.

Only the new Ford F-150 has it.

Which means it’s the only truck to deliver this: the sound of quality.

The sound of the quietest pickup. Period.