FIESTA MOVEMENT TEAM DONATES CAR TO FOOD KITCHEN AS SOCIAL MEDIA ADVENTURE CONCLUDES
- Fiesta Movement Chapter 2 wraps up and Team Houston is named the winner
- Team Houston will collect two all-new 2011 Ford Fiestas as their prize, and will donate one to a Houston-area charity, Noah’s Kitchen
- Agent content has garnered significant numbers on social media sites – nearly 500,000 YouTube views, more than 70,000 Flickr views and more than 10.7 million Twitter impressions
DEARBORN, Mich., July 6, 2010 – Ford’s Fiesta Movement agent teams designed clothes, created wall art, directed short films and even teamed up with local bands, all with an eye toward bringing Ford’s hot-selling new car to life in local communities across America.
And when the book was closed on the last mission in Ford’s social media adventure, it was a team from Houston that emerged as winners of Fiesta Movement Chapter 2.
“Our agents amazed us with the creative content they came up with, and Team Houston was exceptional,” said Connie Fontaine, Ford Brand Content and Alliances manager. “They showed everyone what a great car Fiesta is and brought their community along for the ride.”
As winners of the second chapter of the Fiesta Movement, agents Mark and Amber from Houston will each receive a new 2011 Ford Fiesta. The two agents, however, decided to do something unique with one of their Fiestas – they are donating it to a local Houston charity, Noah’s Kitchen, which helps to serve the less fortunate with meals. Fiesta will serve as the first fleet car for Noah’s Kitchen and help them achieve their goals.
Fiesta Movement Chapter 2 had 20 teams of two agents bring the 2011 Fiesta to life through missions inspired by Ford’s new small car. As a natural progression from the first phase of the Fiesta Movement, missions were centered on each team’s neighborhood, with agents tapping into their local communities to help execute and promote missions.
Overall agent postings throughout the Fiesta Movement have garnered:
- Nearly 500,000 YouTube views
- More than 70,000 Flickr views
- More than 10.7 million Twitter impressions
Since the launch of Fiesta Movement last year, the Fiesta has captured the attention of a very diverse audience. As the cars arrive in the U.S. this summer, Fiesta owners can share their Fiesta experiences through Facebook, Twitter or Fiesta Faction, the Ford Fiesta enthusiast site.
“Excitement has been building for the Fiesta since last year,” said Sam De La Garza, Fiesta brand manager. “As customers take delivery of their Fiestas, we hope they will continue to share their experiences with the Fiesta through their own social media channels.”
Following along on TV
Fiesta Movement followers can check out the missions on Current TV, which will air abbreviated versions of the four most creative short films from the fourth mission on the “Max and Jason” show. Additionally, Current TV has featured highlights of the first three missions, which are available on www.current.com .
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com .