Ford Motor Company is the first North American automaker to utilize the Virtual Vehicle Sound Simulator to fine-tune sound inside a vehicle's cabin, part of a continuing effort by Ford to deliver industry-leading quietness and refinement with minimal noise, vibration and harshness. Mark Clapper, a technical leader in noise, vibration and harshness engineering, says the Virtual Vehicle Sound Simulator can shave valuable time and cost out of the vehicle development process. But even more important than that, Clapper says, it's often the "Why Buy" factor for consumers.

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