DEARBORN, Dec. 17, 2008 – When Ford Motor Company set out to redesign the F150 – the 2009 Motor Trend Truck of the Year™ and the best selling pickup of the past 31 years – the truck team knew it wanted to improve fuel efficiency. Even before fuel economy jumped from 10th to third place among pickup buyers’ top purchase considerations, the design team knew it needed to deliver a substantial improvement over the outgoing model, without sacrificing any capability.

While Ford’s truck engineering team worked to make fuel efficiency gains through powertrain performance and weight reduction, the design team focused on what Director Pat Schiavone calls the “black art” of aerodynamics.

The new F150 4x4 is now best-in-class for aerodynamics and unsurpassed fuel economy in its segment. The new F150 SuperCrew 4X4 with a 5.5-foot box has the lowest coefficient of drag – 0.416 – of comparable configurations. That’s 6 percent lower than a comparable 2008 F150.

“Not only did we make the F150 more aerodynamic and fuel efficient, we also improved upon its tough truck image in a way customers will appreciate,” said Pat Schiavone, Ford truck design director. “The notion that vehicles need to be jelly bean shaped to be aerodynamic is a myth. You can take any vehicle design and tune it to be more aerodynamic. It’s something of a black art, but the new F150 is proof that it works.”

The 2009 F150 has a fleet-wide fuel economy improvement of 8 percent versus the 2008 model. For trucks equipped with the 5.4-liter V-8 engine, fuel economy improves by as much as 12 percent. At the same time, the new F150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

In addition, Ford is announcing the introduction of the new F150 SFE (Superior Fuel Economy) edition delivering up to 21 miles per gallon on the highway while still providing 7,500 pounds of towing capability – fuel economy that is unsurpassed in the full-size pickup segment.

Key aero improvements for the new F150 include:

· A new chamfered shape to the rear of the cab, which incorporated the center-high-mount stop lamp. This shape helps direct aerodynamic wake over the pickup box efficiently.....

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