DEARBORN, Mich., Oct. 28, 2008 – America’s best-selling pickups for 31 consecutive years are also the most accessorized vehicles in the aftermarket, and this year’s Specialty Equipment Market Association (SEMA) show brings new options aplenty for the 2009 Ford F-150.

Four F-150 project trucks – running the gamut from a rolling work shop to a functional fun machine – debut at the SEMA show in Las Vegas, which runs Nov. 4-7.

The F-150 Heavy Duty DEWALT Contractor Concept was designed to be the “ultimate contractor’s truck,” according to Jennifer Ervin, director of Business Development for DEWALT.

“At DEWALT, we are obsessed with developing innovative solutions for the professional contractor that will deliver productivity on the job site,” she said. “We have thoroughly thought through how a contractor uses his or her truck on the job, and we’ve worked hard to integrate every application into the truck.”

The DEWALT Contractor includes features such as a built-in charger for battery-powered tools that is hidden in the center console, a customized storage area beneath the second-row seat and Ford Works Solutions™ Tool Link™ from DEWALT.

“Tool Link will enable contractors to know if they have the right tools for the job in the truck when they leave in the morning, and it also helps prevent loss of tools at the end of the day,” said Ervin.

Mike Duval, owner of X’Treme Toyz, had something else in mind for the F-150 he dubbed “Fahrenheit F-150°.”

“I ride motorcycles, mountain bikes and four wheelers, and I like to go camping,” he said. “I wanted to transform the truck into a functional, fun vehicle for outdoorsmen like myself.”

In addition to “hot flame” exterior graphics, the Fahrenheit F-150° includes features including a 9,000 lb. winch hidden behind the license plate at the front and rear of the truck; a bike rack across the top rail; and a Bedslide sliding cargo drawer equipped with a toolbox, tire and small compressor.

“You can basically put all of your toys in the truck, hook up the trailer and go,” said Duval. “And with the winch on both ends of the truck, you can get pulled in either direction if you get stuck.”

Duval says he usually “goes crazy” with the interiors of his show cars, but he didn’t see a reason to tamper with the interior of the 2009 F-150.

“I didn’t do a whole lot to the interior because the factory did such a fantastic job with the vehicle right out of the gate,” he said. “It’s got a great stereo system, Ford SYNC™ and a variety of other creature comforts.”

In addition to a well-appointed interior, the 2009 F-150 offers customizers like Duval a variety of different options straight from the factory to build upon. The vehicle is available with three cab styles, four box options and seven unique trim levels -- a total of 35 different configurations in all.

Ford Designer Melvin Betancourt says he believes the F-150 is so popular in the aftermarket because in addition to all the “built-in” options available on the vehicle, there are still countless ways for customization enthusiasts to change it up.

“Whether it’s adding big tires for off-roading or lowering the truck to give it more of a street performance look, the F-150 is like a blank canvas that you can do almost anything with,” said Betancourt. “It all depends on the personality of the owner.”

The 2009 Ford F-150s featured at this year’s SEMA show include:

2009 Ford F-150 Heavy Duty D....

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