NEW 2009 FORD F-150: MOST CHOICE

The new 2009 Ford F-150 offers customers the most choice with more configurations than any other full-size pickup on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants.

New All Around

“When we talk with truck owners, they tell us about all of the ways we can improve the functionality of their trucks and they always tell us not to mess with the design,” said Patrick Schiavone, Design director, Ford Trucks and SUVs. “We’re listening to our customers, adding grille treatments to give each trim level in the series a distinct appearance while sill maintaining the signature tough look F-150 fans have come to know and love.”

Inspired by the 2008 Ford F-Series Super Duty, the new F-150 three-bar grille is flanked by large nostrils and new jeweled headlamps that wrap into the edges of the fenders. A sculpted power dome hood raises the truck two inches adding to its presence.

The basic grille design has been tailored to reflect the character of each of the trim levels:

• The XL workhorse features the simplest execution of the new grille design – this no-fuss look is ready for the toughest jobs.
• Rugged black grilles on the STX and FX4 with body color surrounds signal a sportier character.
• A chrome grille and bumper give mid-range XLT models a tough, confident appearance.
• The higher series Lariat, King Ranch and Platinum models are differentiated by the refined toughness of the fine mesh grille inserts and unique finishes.

Every series of the 2009 F-150 features a new tailgate, which features a graphic abstraction of the three-bar grille. The three feature lines stamped into the tailgate tie to the tail lamps and curves up at the top, forming a lip that improves the truck’s aerodynamic performance and provides space for the Tailgate Step.

“Pickup trucks all look the same from the back,” said Schiavone. “We wanted to do something that would set the F-150 apart, add visual interest and provide another detail to reward truck fans who pay as much attention to the details as we do.”

The 2009 F-150’s badges are new, too. Displayed on the front fenders, the new badges are reminiscent of hand-crafted belt buckles. The new design features a bold, italic F-150 on a sculpted silver base with the trim level series designation inset in smaller type.

F-150 Goes Platinum

Toughness comes standard with the new 2009 F-150. But Ford is offering truck buyers still more choice with a broader truck lineup that now provides a new answer to the question: Just how high-end do truck customers want to go?

Reaching beyond even Lariat and King Ranch models, the new F-150 Platinum offers even greater levels of tough luxury without compromising any ‘Built Ford Tough’ truck capabilities.

The F-150 Platinum wears its own unique satin chrome grille with fine egg crate mesh set into the three horizontal chrome bars.

Monotone paint is accented by chrome-capped mirrors, and standard 20-inch, 16-spoke polished aluminum wheels.

Power-deployable running boards are also available.

The Platinum tailgate features a satin chrome appliqué that adds an extra touch of luxury to the back of the truck.

Inside, F-150 Platinum features upscale luxury appointments.

Rich Stone or Dark Sienna 10-way power captain’s chairs and console cover are upholstered in one of the finest leathers available in Ford Motor Company vehicles.

Tuxedo stitching and embroidered logos on the headrests add an additional touch of luxury to the interior.

Satin Gloss Rippled Lacrosse Ash wood grain accents the center of the dash, center console and doors. Architectural elements on the dash, doors and console trim are finished in stamped, brushed aluminum – a detail usually reserved for top-line luxury cars. ....

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