ANN ARBOR, Mich. May 16, 2007 ­ Brandmotion, a leading producer of after-market consumer products for passenger vehicles, today announced that the Company’s industry-leading iPod® Direct Connect System ­ the first fully integrated iPod system for Ford vehicles ­ has earned the prestigious “Made for iPod®” designation from Apple, Inc.

Having passed Apple’s rigorous screening process for innovation, functionality and ease of use, the Brandmotion iPod Direct Connect System lets Ford owners use traditional radio controls to operate their iPod, without sacrificing satellite radio functionality.  In addition, drivers can retain total control over the iPod using any on-board radio controls, including those on the steering wheel; Brandmotion’s system allows these controls to function exactly as intended, eliminating the need to learn the complicated button sequences often required by other products.

“For a young, fast-moving company like ours, Apple’s coveted ‘made for iPod’ designation is an outstanding endorsement of the kind of innovation our technical team is bringing to the marketplace,” said Jeff Varick, president and founder of Brandmotion.  “By integrating our system directly into a vehicle’s existing radio controls, we are simultaneously enhancing the iPod experience and raising the level of safety on the road by eliminating the need for drivers to look down at their music players.” ....

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