• Ford Truck touts Professional Bull Riders (PBR) sponsorship as part of massive marketing campaign to launch the 2008 Ford F-Series Super Duty.
• Ford truck extends sponsorship of the “toughest sport on dirt” to sixth straight year, including fourth year as Title Sponsor of the elite “Built Ford Tough” Series.
• Fans can again compete in the " Battle for Bull Ultimate Fan Experience" promotion online at www.battleforthebull.com for the chance to win part ownership in one of PBR’s rankest bulls, Super Duty the bull.
• Fifty percent of PBR fans are truck owners and relate to the Western culture that gave birth to bull riding and pickups.

DEARBORN, Mich., 12 February 2007 — Ford is helping punctuate the first arrivals of 2008 F-Series Super Duty pickups into dealerships by increasing its visibility on the Professional Bull Riders (PBR) circuit, the fastest growing sport in terms of television audience in the country. As part of this massive marketing push, Ford’s Built Ford Tough trucks and PBR – the “toughest sport on dirt” – launch the “Battle for the Bull” sweepstakes this week for its second straight year, giving fans a chance to win part ownership for one year of the Built Ford Tough Series bull - Super Duty .

The grand prize for the sweepstakes includes part stock contractor ownership rights to the bull, " Super Duty " for a year and many other exciting prizes.

Fans can visit www.battleforthebull.com to register and may continue to visit weekly to earn additional entries by playing a trivia game about PBR and Ford Trucks. Five finalists will receive an all-expenses-paid trip to the second weekend of the Built Ford Tough Series (BFTS) PBR World Finals in Las Vegas, Nov. 1-4, 2007 where the grand-prize winner will be determined. In addition to tickets to the BFTS PBR World Finals, finalists will have lunch with 10 of PBR’s top riders including Justin McBride, Adriano Moraes, Mike Lee and JB Mauney, and receive VIP access – a once in a lifetime experience.

“The ‘ Battle for the Bull’ promotion epitomizes how Ford works to bring fans closer to the sports and trucks they love,” says Todd Eckert, Ford Truck marketing manager.

The lucky promotion winner will walk away with the grand prize: a bull appropriately named "Super Duty". "Super Duty" is colossal at 1,450 pounds with a bucking rate of 86.5 percent. The grand prize winner will become a part stock contractor for "Super Duty" for a year and his/her name will be announced on national television each time Super Duty competes.

The grand prize winner also will receive a trip to stock contractor HD Page/Tom Teague’s ranch to learn the ropes of breeding the rankest bulls of the PBR.

Toughest Trucks for “Toughest Sport on Dirt”

More than fifty percent of PBR event attendees own and drive full-size pickup trucks. The connection, however, is much deeper as the sport is rooted in the same ranching traditions as Ford trucks. Ford’s most modern trucks today still recognize this heritage, including specific cues such as the Chapparal leather seats of the new F-Series Super Duty King Ranch model. ....

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