• New inverted power dome hood restyled to complement all-new, more powerful diesel and gasoline engines of the 2011 Ford F-Series Super Duty; bold, vise-like industrial-grade grille strengthens the truck’s appearance, offers several chrome and body paint options
• New, larger flow-through console offers flexible storage options, including lockable storage; designed to have the largest storage capacity in its class with more than 70 configurations
• Interior upgrades include all-new seats with available 10-way adjustable driver’s seat, heating/cooling feature, lumbar support and lockable underseat storage

DALLAS, Sept. 24, 2009 – The design team for the 2011 F-Series Super Duty knows what customers demand of Ford’s hard-working pickup truck. The challenge is to deliver in new and exciting ways.

“Built Ford Tough is the most important and enduring attribute of the F-Series Super Duty truck,” said Ed Golden, chief designer. “For 2011, we’ve continued in that direction, evolving the Super Duty line with more boldness. Our customers demand a well-engineered truck, one that will perform the maximum duty they expect from it. Our design has to reflect that.”

Bigger and bolder defines the front end. With the addition of the all-new, more powerful 6.7-liter Power Stroke® V-8 turbocharged diesel as well as a new 6.2-liter V-8 gasoline engine, the hood was redesigned with a prominent inverted power dome that gives an indication of the significantly improved torque and horsepower each engine will deliver.

“The Super Duty is all about power and capability, and we wanted to make that obvious,” said Brad Richards, exterior design manager.

The grille surrounds especially emphasize the bigger and bolder look, with “Super Duty” stamped onto the upper grille. Combinations of chrome, black and body color are available on the multi-piece grille, depending on the series.

“One of the unique visual aspects of the Super Duty is the inlets at the outboard edges of the grille,” said Golden. “The center grille bars wrap in aerodynamically at the ends. From one side you see the bars, and from the other you see the openings – almost like a jet engine’s air intake.”

Bigger, stronger than ever
The theme of interlocking parts is echoed throughout the exterior, emphasizing the 2011 Ford F-Series Super Duty’s enduring strength.

The iconic Ford oval is bigger – by approximately 50 percent, to about 13 inches across – and bolder as well to complement the new front end. “It’s the biggest Ford oval anywhere except at the top of World Headquarters,” Richards quipped. “The owners of these trucks are very proud of their vehicles and like what the Super Duty says about them and their lifestyle. It’s not a bashful vehicle by any means.”

The grille openings have been optimized for maximum cooling efficiency and minimum drag. A deeper air dam – extended to about six inches – has been added to the front to deflect air away from the underpinnings for better aerodynamics, which also adds to fuel efficiency. A shorter air dam is available for off-road customers. The headlamps are the largest ever for a Super Duty.

The larger wheel lips and new wheel and tire lineup help emphasize Super Duty’s bolder look and stronger appearance, especially on two-tone models. Wheels range from 17-inch steel up to 20-inch polished units, depending on series: XL, XLT, Lariat and King Ranch®.

Exterior trim highlights

• XL Décor package features chrome bumpers and chrome center caps on the wheels
• XLT adds a chrome grille, fog lamps and chrome surrounds on the side vent badging
• Lariat adds two-tone on wheel lip
• King Ranch adds unique painted grille surround, wheels, Pale Adobe box top moldings and running board, and King Ranch badging

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