DEARBORN, Mich., May 19 – The 2004 Ford F-150 truck today captured another major honor – “Truck Interior of the Year” at the Auto Interiors Show in Detroit.
“This is a fantastic honor for our design team,” said Pat Schiavone, design director, Ford North American Truck. “Our designers spent months listening to customers and pouring over research to give truck owners the comfort, craftsmanship, versatility and features they want and deserve.”
More than 5,400 automotive industry executives selected the Ford F-150 to win the award based on its overall interior design, functionality and vehicle innovation. Other finalists in the truck competition included the BMW X3, Chevrolet SSR, Dodge Durango Limited, and the Nissan Armada. The Auto Interiors Show held at Cobo Conference Center is the largest industry event in the world dedicated exclusively to car and truck interiors.
Today's award brings to 30 the number of awards the Ford F-150 has received since its introduction, including the 2004 North American, Motor Trend and Texas Auto Writers “Truck of the Year” plus Car and Driver Magazine 2004 Five Best Trucks - Best Pickup.
Since the launch of the new F-150 last September, Ford has posted eight consecutive months of F-Series sales increases. For more than 55 years, F-Series has delivered on its Built Ford Tough heritage. F-Series has been America’s best-selling truck for 27 years and the country’s best-selling vehicle for 22 years in a row.