DEARBORN, Mich., Feb. 4, 2004 – Leather and chrome. Freedom and the open road. Trucks and motorcycles. Some concepts just go together. Like Harley-Davidson and Ford. Today, Ford and Harley-Davidson are announcing plans to extend their alliance through 2007, which means three more years worth of exciting Ford Harley-Davidson™ F-Series products.

"We’ve sold nearly 40,000 trucks since we introduced the first Ford Harley-Davidson™
F-150 in 1999," said Steve Lyons, Ford Division president. "We couldn’t be happier with the success of our alliance, and the great response these trucks have generated from our customers."

In 1999, Ford and Harley-Davidson forged an alliance to celebrate their corporate heritage and shared 100th Anniversaries in 2003.

"The Ford Harley-Davidson product partnership brings out the best attributes of two American icons," said Lyons.

In the first four years of the alliance, the companies introduced the 2000 Ford Harley-Davidson™ F-150 SuperCab, 2001 Ford Harley-Davidson™ SuperCrew, and 2002 and 2003 Supercharged Ford Harley-Davidson™ F-150 SuperCrew models.

Last year the companies marked the fifth anniversary of a successful partnership with the introduction of the 2004 Ford Harley-Davidson™ F-Series Super Duty – the most capable and toughest Ford Harley-Davidson™ truck yet.

Available as an F-250 or F-350 SuperCab or Crew Cab, the limited-edition 4x4 model is arriving at dealerships now. Production began last November, and after only four months, the order banks are more than 50 percent completed. To date, more than 90 percent of customers have ordered Crew Cab models powered by Ford’s 6.0-liter Power Stroke® diesel engine.

"We’ve seen a tremendous response to the Harley-Davidson™ Super Duty," said Lyons. "Customers are snatching up these trucks as fast as we can build them and they are opting for the higher-end models," said Lyons.

The Ford Harley-Davidson™ Super Duty package features unique exterior colors and styling cues. Available in Black/Competition Orange or Black/Dark Shadow Gray two-tone versions or Black Monotone, this Built Ford Tough truck sports 18-inch forged aluminum wheels, a unique engine decal, chrome exhaust tip and a chrome tubular step bar with unique HARLEY-DAVIDSON Bar and Shield logo insert. In addition, a unique black grille or grille accent-colored valance on the two-tone, "Harley-Davidson F-Series Super Duty" badges on front fender and tailgate, vanity license plate, chrome front tow-hooks and chrome tie-down hooks are featured.

On the inside, carpet, door trim inserts and steering wheel are ebony, floor mats are made of black molded rubber with "Harley-Davidson" script, and the instrument cluster has a "spun metal" face. Seating is unique Black Leather Quad Captain Chairs with embossed HARLEY-DAVIDSON logo or front captain’s chairs and rear bench with embossed HARLEY-DAVIDSON logo.