• One grand-prize winner will receive a series of new Ford F-150 pickups For Life,
  and a lifetime supply of gasoline from BP.
• Three first-prize winners will each receive a four-day/three-night trip for two to the
  2004 Nokia Sugar Bowl.

DEARBORN, Mich., Oct. 14, 2003 – The only truck that earned the right to be the next F-150 is once again making another big play, this time with one of the biggest and boldest moves ever seen in college football. This fall, Ford will entice truck customers and college football fans alike with "The Ford F-150 For Life Bowl Championship Series Sweepstakes."

Three first-prize winners will each receive a four-day/three-night trip for two to the 2004 Nokia Sugar Bowl, College Football’s National Championship Game, and a chance to win the grand prize – a new Ford F-150 every five years. In addition, Ford has partnered with BP to provide the winner with an annual gas card credited with $1,200.

"At the Nokia Sugar Bowl, one college football team will win the national championship, an achievement that will last a lifetime," said Doug Scott, Ford Division truck group marketing manager. "It is only appropriate that we give fans an opportunity to win the truck world’s equivalent of that prize – the F-150 For Life."

Sweepstakes awareness will kick off this week, when homepage ads on YAHOO! and AOL will encourage users to enter the "F-150 For Life" Sweepstakes. Appearing on YAHOO! on Wed., Oct. 15 and on AOL on Fri., Oct. 17, the ads were jointly developed by the portals and J. Walter Thompson’s digital team, and are expected to reach up to 30,000,000 Internet users.

Along with to the registration page linked to the roadblocks, customers can register at www.fordvehicles.com beginning Wed., Oct. 15. Additionally, customers can register by calling 1.800.468.FORD (3673) beginning Sun., Dec. 7. Registration ends on Jan. 2, 2004 at 9:30 p.m. EST or halfti me during the Tostitos Fiesta Bowl – whichever occurs first.