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2004 F-150 Pricing starts at 2003 F-150 Levels - 2004 F-Ford F-150 Continues Tradition Of Value Throughout 2004 Lineup Of America's Best-seller
- All-new 2004 F-150 models feature a wide range of functional
improvements and class-leading features and are priced only $245-$635 above
comparable 2003 models. An automatic transmission and V-8 engine are
standard on all-new 2004 F-150 models.
- F-150 Heritage XL and Heritage
XLT models feature carryover styling and pricing starting at $19,125, plus
destination and delivery charges of $795. F-150 Heritage offers
unique content including a manual transmission and V-6 engine.
- Manufacturer's Suggested Retail Prices (MSRP) for the entire 2004 F-150
lineup will range from $19,125 to $35,570, plus destination and delivery
charges of $795.
- Returning customers can purchase a new 2004 F-150
with a minimal increase in their monthly payments.
Click here for F-150 Pricing Deck
3.77 MB (PDF)
DEARBORN, Mich., July 10, 2003 - The best-selling vehicle in America for
21 years running, Ford F-Series continues to build on its strong tradition
of toughness and value with pricing for the 2004 F-150 lineup starting at
$19,125 - the same price as the 2003 model. The Manufacturer's
Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range
from $19,125 to $35,570, plus destination and delivery charges of $795.
The comparable price range for today's 2003 F-150 lineup ranges from
$19,125 to $34,135. The F-150 lineup for 2004 features the all-new
F-150 and the F-150 Heritage. The all-new 2004 F-150 provides numerous
class-exclusive features while delivering best in class trailer towing,
payload capacity, low-end torque and cargo box volume. F-150 Heritage XL
and Heritage XLT feature 2003 model carryover styling and offer unique
content, including a manual transmission and V-6 engine with carryover
pricing starting at $19,125. Returning F-150 customers can purchase
an all-new 2004 F-150 with a minimal increase in their monthly payments.
For example, a customer who purchased an F-150 SuperCab XLT three years
ago with a 60 month APR (annual percentage rate) would find the all-new
2004 SuperCab XLT approximately $20 more a month. "The majority of
F-150 customers buy their vehicles on a 60-month APR plan," said Steve
Lyons, Ford Division president. "When our customers get to the dealership
and compare the level of standard equipment on the new 2004 lineup with
the price, they are going to be blown away by what fits into their monthly
budget." In addition to the F-150 Heritage XL and Heritage XLT, the
all-new 2004 F-150 will be offered in five series: XL, STX, XLT, FX4 and
Lariat, giving customers even more value and feature choices. Every
all-new 2004 F-150 comes equipped with a powerful V-8 engine and automatic
transmission. These vehicles will be priced from $21,215 to $35,570.
Comparably equipped 2003 models range from $20,970 to $34,935. The
volume model of the 2004 F-150 lineup, an XLT SuperCab 4x2 Styleside with
a 6«-foot box, 4.6-liter V-8 engine and automatic transmission, will carry
a base MSRP of $27,020, plus destination and delivery charges of $795.
The 2004 F-150 lineup provides customers with a wide variety of body and
trim configurations. The F-150 lineup includes: - Heritage
(XL and XLT)
- Featuring 2003 F-150 styling, F-150 Heritage gives
customers content options not available on the new 2004 F-150. F-150
Heritage XL and Heritage XLT offer unique content including a manual
transmission and V-6 engine. - XL
- Providing workhorse capability
to get the job done, XL is available in Regular Cab and SuperCab models
with a choice of vinyl or cloth interior. The Regular Cab configuration is
equipped with Ford's new, class-exclusive rear access doors, which open up
a more spacious stowage area behind the 40/20/40 front seat. The XL boasts
a bold, forthright grille design, tailgate-assist and larger standard
17-inch wheels. - STX
- Delivering a fun and youthful image in
addition to work truck capability, a 4.6-liter TritonT V-8 engine powers
STX. Available in Regular Cab and SuperCab body styles, STX features
body-colored bumpers and 17-inch sport cast aluminum wheels. STX is
equipped with a standard 6 «-foot Styleside or an optional Flareside box,
and SuperCab offers a stylish 5 «-foot box option. An audiophile sound
system with 6-disc CD changer is an available option. - XLT
-
Versatility is a key XLT attribute. The series is ideal for a wide array
of uses - ranging from heavy hauling to weekend recreation. XLT is
available in all cab configurations (Regular Cab, SuperCab and SuperCrew)
and, depending on cab choice, all three box lengths with a Styleside or
Flareside (6«-foot box only) configuration. XLT features an optional
Silver lower two-tone paint finish, unique grille treatment and standard
17-inch cast aluminum wheels. Premium cloth is featured on the standard
40/20/40 front seat or optional dual captain's chairs, and chrome
instrument panel accents add interior distinction. Standard second-row
power windows and an overhead rail storage system are segment-first,
class-exclusive features. - FX4
- Combining off-road capability
with a bold and distinctive individual statement, FX4 is available in all
cab configurations. Customers have a choice of box configurations: 6
«-foot Styleside, 6 «-foot Flareside or the new 5 «-foot Styleside,
depending on cab choice. Standard FX4 equipment includes: a 5.4-liter
3-valve TritonT V-8 engine, electronic shift-on-the-fly 4x4, off-road tuned
shocks, skid plates and a limited slip axle. New optional 18-inch machined
cast aluminum wheels, body color bumpers, a distinctive grille and an
available Dark Shadow Gray lower two-tone exterior paint complete the
package. The interior features "warm steel" accents. Optional captain's
chairs can be specified in either sport cloth or leather, and come with a
segment-first, flow-through center console with floor shifter.
- Lariat
- Lariat brings together the ultimate in capability,
toughness, craftsmanship and comfort, featuring a unique exterior
appearance with top-of-the-line interior features. An available Arizona
Beige lower two-tone paint treatment, chrome bumpers and a unique grille,
along with 18-inch bright aluminum wheels accentuate the exterior. Lariat
offers a standard leather-trimmed 40/20/40 front seat or optional premium
heated dual power leather-trimmed captain's chairs with the flow-through
console and floor shifter. Lariat features a unique instrument cluster
with cream-colored gauges ringed in chrome to complement the chrome-ringed
air registers, chrome door handles, and wood-grain instrument panel
accents. Other Lariat interior features include: leather-wrapped steering
wheel with built-in audio and climate controls, an in-dash message center,
electronic automatic temperature control and power-adjustable memory seats
and pedals. "For more than 50 years, F-Series has stood for
toughness and value," said Lyons. "The 2004 F-150 continues the tradition
of tough. Now, we have continued the tradition of outstanding value in the
pricing of the 2004 lineup." The all-new 2004 F-150 lineup delivers
Built Ford Tough capability at every turn. With best-in-class trailer
towing, payload capacity, and cargo box volume, the all-new 2004 F-150
addresses customer needs with numerous class-exclusive features and
product advancements, including: - An all-new 5.4-liter 3-valve
TritonT V-8 engine with 300 horsepower and 365 foot-pounds of torque with
best-in-class low-end torque
- Vastly improved driving dynamics due to a twice-as-strong,
fully-boxed frame, class-exclusive outboard rear shocks, and
rack-and-pinion power steering
- Best-in-class interior quietness and
volume for a more comfortable ride
- Four doors on each of three cab
configurations
- Distinctive interiors and styling cues across each
series
- Second-row power windows on SuperCab models
- Overhead rail
storage system and tailgate assist feature
- Ford's Personal Safety
System with dual-stage air bags and advanced occupant sensing technology
Available in dealerships this fall, the all-new 2004 F-150
models will be built at Ford Motor Company's Kansas City (Mo.) Assembly
Plant and Norfolk (Va.) Assembly Plant. The Heritage models will be
produced at the Ontario Assembly Plant in Ontario, Canada. # # # F-150 YEAR-OVER-YEAR PRICE
COMPARISON | Year-OVER-YEAR PRICE
COMPARISON | | Model | 2003 MY
Pricing* | Difference | 2004 MY
Pricing* | | HERITAGE | | XL Regular Cab 4x4 4.2-liter
V-6 Manual | $19,125 | $0 | $19,125 | |
XLT SuperCab 4x4 4.6-liter
V-8
Manual | $28,455 | $0 |
$28,455 | | 2004
F-150 | | XL Regular Cab 4x2 4.6-liter
V-8 Automatic | $20,970 | $245 | $21,215 | | STX Regular Cab 4x2 4.6-liter
V-8
Automatic | $21,965 | $250 | $22,215* |
| XLT SuperCab 4x4
4.6-liter
V-8 Automatic | $29,550 | $535 | $ 30,085 | | FX4 SuperCab 4x4 5.4-liter
V-8 Automatic | $31,755 | $430 | $32,185 | |
Lariat SuperCrew 4x4 5.4-liter
V-8
Automatic | $34,935 | $635 | $35,570 | *Prices exclude $795 destination and
delivery. 2004MY STX price includes optional Bright Tubular Running Boards
at $350 MSRP. 2004 F-150 HERITAGE
PRICING PRICES DO NOT INCLUDE DESTINATION AND DELIVERY -
$795 | F-150 HERITAGE
PRICING | | Cab Style |
Series | Model |
Wheelbase | Drive | Base
MSRP | | Regular Cab | XL | Styleside | 120 inch | 4x2 | $19,125 | | XL | Flareside |
120 inch |
4x2 | $19,970 |
| XL |
Styleside |
139 inch |
4x2 |
$19,425 | | XL | Styleside | 120 inch | 4x4 | $22,465 | | XL | Flareside |
120 inch |
4x4 | $23,310 |
| XL |
Styleside |
139 inch |
4x4 |
$22,765 | | XLT | Styleside | 120 inch | 4x2 | $21,795 | | XLT | Flareside |
120 inch |
4x2 | $22,640 |
| XLT |
Styleside |
139 inch |
4x2 |
$22,095 | | XLT | Styleside | 120 inch | 4x4 | $25,210 | | XLT | Flareside |
120 inch |
4x4 | $26,055 |
| XLT |
Styleside |
139 inch |
4x4 |
$25,510 | | SuperCab | XL | Styleside | 139 inch | 4x2 | $21,775 | | XL | Styleside |
157 inch |
4x2 | $22,075 |
| XL |
Styleside |
139 inch |
4x4 |
$25,640 | | XL | Styleside | 157 inch | 4x4 | $25,940 | | XLT | Styleside |
139 inch |
4x2 | $24,640 |
| XLT |
Styleside |
157 inch |
4x2 |
$24,940 | | XLT | Styleside | 139 inch | 4x4 | $28,455 | | XLT | Styleside |
157 inch |
4x4 | $28,755 |
| F-150 HERITAGE POWERTRAINS | | |
Drive |
Powertrain | MSRP |
| Engine | 4x2/4x4 | 4.2-liter EFI
V-6 |
Std. | | 4x4 | 4.6-liter EFI V-8 - 4x4
SuperCab |
Std. | | 4x2/4x4 | 4.6-liter EFI V-8 - All
other |
$750 | | Transmission |
4x2/4x4 | 5-Speed Manual Overdrive | Std. |
|
4x2/4x4 | Electronic Automatic Overdrive |
$1,095 | | Axle |
4x2/4x4 | Axle Ratio Upgrade | $50 |
|
4x4 | Limited Slip Rear Axle | $285 | | F-150 HERITAGE TIRES | |
Model |
Drive | Tire |
MSRP | | Regular
Cab/SuperCab | 4x2 | P235/70Rx16 BSW All-Season
(XL/XLT) |
Std. | | 4x2 | P235/70Rx16 OWL All-Season
(XL/XLT) |
$125 | | 4x4 | P235/70Rx16 BSW All-Season
(XL/XLT) |
Std. | | 4x4 | P235/70Rx16 OWL All-Season
(XL/XLT) |
$125 | | 4x4 | LT245/75Rx16 OWL
All-Terrain (XL/XLT) | $695 | | F-150
HERITAGE WHEELS | | 16-inch Cast Aluminum
(XLT) |
No charge |
F-150 Heritage Optional Equipment, Packages and Pricing
| F-150 Heritage Optional Features | MSRP
$ | XL | XLT | | Payload Package #3 (Work Series) - 4x2 Regular
Cab Styleside
139-inch wheelbase with V-8 only | $470 |
O |
- | | Payload Package #3 (XL/XLT) - 4x2 Regular Cab Styleside
139-inch wheelbase with V-8 only | $270 | O | O |
| 7700 Payload Group A
(available with Alt Fuel Packages only) | $1,295 | O | O |
| Air Conditioning
(optional on Work Truck Group only) | $850 | O | Std. | | Air Conditioning (standard on all others
excluding Work Truck Group) | Std. | Std. |
Std. | | Black Platform Cab Steps (4x2
Styleside) | $250 |
O |
O | | Black Tubular Cab Steps (4x4 Styleside and all
Flareside) | $350 |
O |
O | | Chrome Tubular Running Boards |
$400 |
- |
O | | Color-coordinated Carpeting and Floormats
| $145 |
O |
Std. | | Convenience Group - available with 40/60 Split
Bench Seat only | $350 |
O |
Std. | | Electronic Shift on the Fly (4x4) - requires
V-8 engine & automatic transmission | $160 | - | O |
| Fog
Lamps | $140 |
O |
O - 4x2
S - 4x4 | | Front Tow Hooks (4x4) - XL requires
Fog Lamps | $40 | O | Std. | | Lower Accent Two-Tone Paint |
$225 |
- |
O | | Power Adjustable Pedals - requires automatic
transmission | $120 | O | O | | Skid Plates (Fuel tank skid plate
required on Regular Cab 4x4 Styleside with 120-inch Wheelbase )
| $80 | Req. |
Req. | | Skid Plates (all other 4x4) |
$160 |
O |
O | | Speed Control/Tilt Steering Wheel (available
on XL with Bench Seat only) | $385 | O | Std. |
| Class III Trailer Tow
Package | $350 |
O |
O | | Manual Sliding Rear Window | $125 |
O |
O | | AM/FM Stereo/Clock/Cassette | Std. | Std. |
- | | AM/FM Stereo/Clock/Single-Disc CD Player - Not available with
Work Truck Group | $190 |
O |
Std. | | AM/FM Stereo/Clock Single CD and Cassette
Player (Dual Media) - N/A with Work Truck Group | $315 |
O |
- | | AM/FM Stereo/Clock/ Single CD and Cassette Player (Dual Media) -
N/A with Work Truck Group | $125 | - | O | | AM/FM Stereo/Clock/6-disc, In-Dash
CD Player | $295 |
- |
O | | 5.4-liter Natural Gas Engine |
$8,445 |
O | - | | 5.4-liter EFI V-8 Bi-Fuel Prep.
Engine | $1,565 |
O | O | | Bi-Fuel Prep, Natural Gas
(CNG) | $7,155 |
O | O | | Bi-Fuel Prep, Propane (LPG) |
$7,155 |
O | O | | Fuel Tank, Low Profile (LPG
only) | $135 |
O |
O | | Captain's Chairs, cloth w/front floor console
& driver/passenger lumbar | $490 | - | O |
| Power Driver's Seat -
incl. autolamp; auto trans required w/ Captain's Chairs |
$360 |
- | O | | Work Truck Group | (-1,205) | O | - | 2004
F-150 PRICING | 2004 F-150
PRICING | | Cab Style |
Series | Model |
Wheelbase | Drive | Base
MSRP | | Regular Cab | XL | Styleside | 126 inch | 4x2 | $21,215 | | XL | Styleside | 145 inch | 4x2 | $21,515 |
| XL | Styleside | 126 inch | 4x4 | $24,555 |
| XL | Styleside | 145 inch | 4x4 | $24,855 |
| STX |
Styleside |
126 inch |
4x2 | $21,865 |
| STX |
Flareside |
126 inch |
4x2 | $22,710 |
| STX |
Styleside |
126 inch |
4x4 | $25,205 |
| STX |
Flareside |
126 inch |
4x4 | $26,050 |
| XLT |
Styleside |
126 inch |
4x2 | $24,175 |
| XLT |
Flareside |
126 inch |
4x2 | $25,020 |
| XLT |
Styleside |
145 inch |
4x2 | $24,475 |
| XLT |
Styleside |
126 inch |
4x4 | $27,590 |
| XLT |
Flareside |
126 inch |
4x4 | $28,435 |
| XLT |
Styleside |
145 inch |
4x4 | $27,890 |
| FX4 |
Styleside |
126 inch |
4x4 | $29,690 |
| FX4 |
Flareside |
126 inch |
4x4 | $30,535 |
|
SuperCab |
XL |
Styleside |
145 inch |
4x2 |
$23,865 | | XL | Styleside | 163 inch | 4x2 | $24,165 | | XL | Styleside | 145 inch | 4x4 | $26,980 | | XL | Styleside | 163 inch | 4x4 | $27,280 |
| STX |
Styleside |
133 inch |
4x2 | $24,215 |
| STX |
Styleside |
145 inch |
4x2 | $24,515 |
| STX |
Flareside |
145 inch |
4x2 | $25,360 |
| STX |
Styleside |
133 inch |
4x4 | $27,330 |
| STX |
Styleside |
145 inch |
4x4 | $27,630 |
| STX |
Flareside |
145 inch |
4x4 | $28,475 |
| XLT |
Styleside |
133 inch |
4x2 | $26,720 |
| XLT |
Styleside |
145 inch |
4x2 | $27,020 |
| XLT |
Flareside |
145 inch |
4x2 | $27,865 |
| XLT |
Styleside |
163 inch |
4x2 | $27,320 |
| XLT |
Styleside |
133 inch |
4x4 | $29,785 |
| XLT |
Styleside |
145 inch |
4x4 | $30,085 |
| XLT |
Flareside |
145 inch |
4x4 | $30,930 |
| XLT |
Styleside |
163 inch |
4x4 | $30,385 |
| FX4 |
Styleside |
133 inch |
4x4 | $31,885 |
| FX4 |
Styleside |
145 inch |
4x4 | $32,185 |
| FX4 |
Flareside |
145 inch |
4x4 | $33,030 |
| Lariat |
Styleside |
133 inch |
4x2 |
$29,450 | | Lariat | Styleside | 145 inch | 4x2 | $29,750 | | Lariat | Styleside | 133 inch | 4x4 | $32,745 | | Lariat | Styleside | 145 inch | 4x4 |
$33,045 | 2004 F-150
PRICING | Cab Style |
Series | Model |
Wheelbase | Drive | Base
MSRP | | SuperCrew | XLT | Styleside | 139 inch | 4x2 | $29,020 | | XLT | Styleside | 139 inch | 4x4 | $32,235 |
| FX4 |
Styleside |
139 inch |
4x4 | $34,185 |
| Lariat |
Styleside |
139 inch |
4x2 |
$32,115 | | Lariat | Styleside | 139 inch | 4x4 | $35,570 | | 2004 F-150
TIRES | | |
Drive | Tires |
MSRP | | Regular/SuperCab/
SuperCrew | 4x2 | P235/70Rx17 BSW All-Season (XL and
XLT) |
Std. | | 4x2 | P255/65Rx17 OWL
All-Season (STX/XLT/SuperCrew) | Std. |
|
4x2 | P265/60Rx18 OWL All-Season
(Lariat) | Std. | | 4x2 | P255/65Rx17 OWL
All-Season (XL/XLT) | $325 | | 4x2 |
LT245/65Rx18 OWL
All-Terrain (Lariat) |
$275 | | Regular/SuperCab | 4x4 |
P235/75Rx17
BSW All-Terrain (XL/XLT) | Std. | | 4x4 |
P255/70Rx17
OWL All-Terrain (STX/XLT SuperCrew/FX4) | Std. |
|
4x4 | P255/70Rx17 OWL All-Terrain (XL/XLT) |
$325 | | 4x4 | P275/65Rx18 OWL
All-Terrain (FX4) | No charge option |
|
4x4 | LT245/65Rx18 OWL
All-Terrain (FX4) |
$225 | | 4x4 | LT245/65Rx18 OWL
All-Terrain (Lariat) | $275 | | 4x4 |
LT245/70Rx17 BSW
All-Season (XL/XLT) | $405 |
|
4x4 | LT245/70Rx17 BSW
All-Season
(Heavy Payload
Package) | No charge option | | 2004
F-150 WHEELS | | 17-inch Polished Aluminum
(XLT) | $100 | | 18-inch Machined Cast Aluminum
(FX4) | $320 |
2004 F-150 Optional Equipment,
Packages and Pricing | Optional
Feature | MSRP $ | XL
| STX | XLT |
FX4 | Lariat | | 5.4-liter 3-valve V-8
engine | $895 | O | - | O |
Std.
| Std. | | AM/FM Stereo/Clock/Single CD player
| $235 | O | Std. | Std. | Std. | - |
| AM/FM Stereo/Clock/ Single
CD/Cassette (Dual Media) | $360 | O | - |
- |
- | Std. | | AM/FM Stereo/Clock/ Single CD/Cassette
(Dual Media) |
$125 | - | O | O |
O |
Std. | | AM/FM Stereo/Clock/6-disc, In Dash CD
player | $295 | - | O | O |
O |
- | | AM/FM Stereo/Clock/6-disc, In Dash CD
player | $225 | - | - | - |
- |
O | | AM/FM Stereo/Clock/6-disc, In Dash CD
player w/ Audiophile | $250 | - | O |
- |
O | O | | Vinyl 40/20/40 Front Seat |
No
charge | O |
- | - | - | - | | Premium Cloth Captain's Chairs with Center Console (SuperCab
& SuperCrew only) | $300 | - | - |
O |
- | - | | Sport Cloth Captain's Chairs with Console
& Floor Shifter (SuperCab & SuperCrew only) | $595 | - | - | - |
O |
- | | Sport Leather-Trimmed Captain's with
Console & Floor Shifter (SuperCab & SuperCrew only) |
$1,150 | - | - | - |
O |
- | | Leather-Trimmed Captain's Chairs with
Console & Floor Shifter | $595 | - |
- |
- | - | O |
| Reverse Sensing System
(requires Trailer Tow Package) | $245 | - |
- |
O | O | O |
| Power Driver Seat (SuperCab
& SuperCrew only) | $285 | - | - |
O |
O | Std. | | Speed Control | $225 | O | O | Std. | Std. | Std. |
| Rear Window Defroster
with fixed privacy glass | $150 | O | O |
O |
O | Std. | | Power Moonroof (SuperCab and SuperCrew
only) | $810 | - | - | O |
O |
O | | Rear Seat DVD Entertainment System
(SuperCrew only) | $1,295 | - | - |
O |
O | O | | 35.7-gallon fuel tank (145" and 163"
wheelbase only - select availability) | $95 | O |
O |
O | O | O |
| Snow Plow Prep Package
(requires Heavy Duty Payload Package) | $95 | O |
- |
O | - | - | 2004
F-150 Optional Equipment, Packages and Pricing | Heavy Duty Payload Package (Regular Cab
& SuperCab only) | $1,200 | O | - |
O |
- | - | | Trailer Tow Package | $350 | O | O | O |
O |
O | | Deluxe Mirror Package | $165 | - | - | O |
O |
Std. | | Deluxe Heated Seat Package
| $645 | - | - | - |
- |
O | | Electronic Shift on the Fly (4x4)
| $160 | - | - | O
S -
Crew | Std. | Std. | | Limited Slip Rear Axle | $285 | O | O | O |
O |
O | |
Glossary
1999
2003
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