2004 Ford Harley-Davidson(TM) F-350 Super Duty.

“One of the keys to Ford’s century of success is forging strategic partnerships that benefit us, our partners and, most importantly, our customers,” said Steve Lyons, Ford Division president. “Ford and Harley-Davidson have some of the most dedicated customers around, which is one of the things that makes this alliance so effective.”

Now, the two companies are introducing the 2004 Ford Harley-Davidson ^™ Super Duty. Available as an F-250 or F-350, this limited-edition 4x4 model is the most capable and toughest Ford Harley-Davidson ^™ truck yet.

“We surveyed a lot of customers and found that many of them were looking for still more capability and more functionality,” Lyons said. “They especially asked for 4x4, more towing, more power and more hauling capability."

Built Ford Tough

The 2004 Ford Harley-Davidson ^™ Super Duty combines toughness, capability, power and attitude, especially when the 6.0-liter Power Stroke® diesel engine is added. The Power Stroke® diesel is the “King of Torque,” leading the class among over-8,500-pound gross vehicle weight vehicles with 560 pounds-feet of torque at 1,600 rpm.

The Ford Harley-Davidson ^™ Super Duty package features unique exterior colors and styling cues. Available in Black/Competition Orange or Black/Dark Shadow Gray two-tone versions or Black Monotone, this Built Ford Tough truck sports 18-inch forged aluminum wheels, a unique engine decal, chrome exhaust tip and a chrome tubular step bar with unique HARLEY-DAVIDSON Bar and Shield logo insert. In addition, a unique black grille or grille accent-colored valance on the two-tone, “Harley-Davidson F-Series Super Duty” Badges on front fender and tailgate, vanity license plate, chrome front tow-hooks and chrome tie-down hooks are featured.

On the inside, carpet, door trim inserts and steering wheel are ebony, floor mats are made of black molded rubber with “Harley-Davidson” script, and the instrument cluster has a “spun metal” face. Seating is unique Black Leather Quad Captain Chairs with embossed HARLEY-DAVIDSON logo or front captain’s chairs and rear bench with embossed HARLEY-DAVIDSON logo.

Dealers may begin ordering the Ford Harley-Davidson ^™ F-Series Super Duty on June 16 with a base manufacturer’s suggested retail price of $40,690 including destination and delivery charges. Ford plans to make 8,000 of these limited-edition 2004 models at its Kentucky Truck Plant in Louisville when production begins this fall.

As a bonus, the first 1,000 people who purchase the Ford Harley-Davidson ^™ F-Series Super Duty with the new Black/Competition Orange paint scheme will be entered into a drawing for a custom-painted 2004 Harley-Davidson® motorcycle. The winner will ride away on a Competition Orange/Black Harley-Davidson® FLSTFI Fat Boy® motorcycle, a 94.3-inch beauty with a Twin Cam 88B ^™ engine, hidden rear suspension and plenty of horsepower. The drawing date will be announced at a later time.

Power of partnership

“Some concepts just go together,” Lyons said. “Leather and chrome. Freedom and the open road. Trucks and motorcycles. And for five years now, Harley-Davidson and Ford.”

In 1999, Ford and Harley-Davidson forged an alliance to celebrate their corporate heritage and shared 100th Anniversaries. The alliance was announced during the famed Daytona Beach Bike Week.

“The fit was a natural,” said Joanne Bischmann of Harley-Davidson. “Ford and Harley-Davidson are among the leaders in our fields, and we each have extremely loyal customer bases. Plus, there’s a fair amount of crossover between Ford and Harley-Davidson enthusiasts.”

“The logic was that forming a strategic alliance would only strengthen both our brands, as well as open a range of opportunities to better serve our customers,” Lyons said.

In the first four years of the alliance, the companies have introduced the 2000 Ford Harley-Davidson ^™ F-150 SuperCab, 2001 Ford Harley-Davidson ^™ SuperCrew, and 2002 and 2003 Supercharged Ford Harley-Davidson ^™ F-150 SuperCrew models.

The History

The passion for the products of these two companies follows a direct line back to their founders.

Henry Ford tinkered for years with ideas and experiments and engines and parts, determined to develop a horseless carriage that anyone could afford. Born out of a small garage in Detroit, Ford Motor Company was incorporated in 1903, and the company’s first product, a Model A, was assembled and sold. Ford’s dream wouldn’t be fully achieved, however, until the 1908 introduction of the Model T. Through the introduction of the moving assembly line and other advances, the Model T price actually dropped after introduction, and the vehicle sold by the millions to people who otherwise might be unable to buy a car.