• The 2004 Ranger features a sporty interior with all-new seats and tough exterior styling
• America’s best-selling compact pickup for 16 years running is getting even better for 2004
• All-new Pioneer® Sound System delivering 290-peak watts of power through an in-dash 6-disc MP3 player

DEARBORN, April 14 - The best-selling compact pickup for the past 16 years is building on its Built Ford Tough heritage with all-new seats, audio system and aggressive exterior styling for the 2004 model year.

Ranger, which appeals to young and active customers, is known for its packaging variety and easy customization. "Ranger has always offered special packages tailored to changing customer needs," said Matt O’Leary, Ranger chief engineer. "It is an affordable, reliable and fun-to-drive product that meets the demands of a very diverse customer base." Calendar sales of Ranger totaled over 226,000 units in 2002.

By offering five trim levels (XL, Edge, XLT, Tremor and FX4), Ranger stays a step ahead of its competition. "Ranger has captured the Polk Automotive Loyalty Award for compact pickups since 2000," said Shawn McDermott, Ranger marketing manager. "We have been able to retain our customers because of our unique and diverse package offerings."

Exterior
The 2004 Ranger improves on its already sharp exterior styling, featuring design cues of the all-new 2004 F-150. An all-new front fascia with power dome hood and nostril grille highlight Ranger’s aggressive stance in three new Clearcoat Metallic colors: Dark Shadow Grey, Dark Green Satin and Silver.

Interior
Inside, Ranger boasts all-new seats with optional all-new leather-trimmed seat surfaces with late availability in both split bench and sport bucket seat configurations. "We did extensive market and internal research to develop a seat that feels great when you first sit in it as well as after you’ve been in it for hours," said O’Leary. "We have also met future safety regulations to provide our customers a seat that is comfortable, safe and attractive."

Sculpted bolsters and adjustable options hold you in place off-roading. Rally-style gauge clusters are added for 2004. FX4 offers black-face clusters and brushed aluminum gauges, while Edge and Tremor sport a white-faced display.

XLT
In 2001, Ranger became the first vehicle in its segment to introduce an AM/FM CD/MP3 player. It continues to lead in audio options for 2004. Brace yourself for thumping bass and excellent sound quality thanks to an all-new Pioneer® Stereo System delivering 290-peak watts of power through nine speakers. The system also features an integrated power subwoofer unique to its segment. Your music can go from online to on-road with the standard AM/FM in-dash 6-disc MP3 player.