FORD TO SHOWCASE NEW F-150’S VERSATILITY AT SEMA

DEARBORN, Mich., Oct. 28, 2008 – America’s best-selling pickups for
31 consecutive years are also the most accessorized vehicles in the
aftermarket, and this year’s Specialty Equipment Market Association
(SEMA) show brings new options aplenty for the 2009 Ford F-150.

Four
F-150 project trucks – running the gamut from a rolling work shop to a
functional fun machine – debut at the SEMA show in Las Vegas, which
runs Nov. 4-7.

The F-150 Heavy Duty DEWALT Contractor Concept
was designed to be the “ultimate contractor’s truck,” according to
Jennifer Ervin, director of Business Development for DEWALT.

“At
DEWALT, we are obsessed with developing innovative solutions for the
professional contractor that will deliver productivity on the job
site,” she said. “We have thoroughly thought through how a contractor
uses his or her truck on the job, and we’ve worked hard to integrate
every application into the truck.”

The DEWALT Contractor
includes features such as a built-in charger for battery-powered tools
that is hidden in the center console, a customized storage area beneath
the second-row seat and Ford Works Solutions™ Tool Link™ from DEWALT.

“Tool Link will enable contractors to know if they have the right tools
for the job in the truck when they leave in the morning, and it also
helps prevent loss of tools at the end of the day,” said Ervin.

Mike Duval, owner of X’Treme Toyz, had something else in mind for the F-150 he dubbed “Fahrenheit F-150°.”

“I
ride motorcycles, mountain bikes and four wheelers, and I like to go
camping,” he said. “I wanted to transform the truck into a functional,
fun vehicle for outdoorsmen like myself.”

In addition to “hot
flame” exterior graphics, the Fahrenheit F-150° includes features
including a 9,000 lb. winch hidden behind the license plate at the
front and rear of the truck; a bike rack across the top rail; and a
Bedslide sliding cargo drawer equipped with a toolbox, tire and small
compressor.

“You can basically put all of your toys in the
truck, hook up the trailer and go,” said Duval. “And with the winch on
both ends of the truck, you can get pulled in either direction if you
get stuck.”

Duval says he usually “goes crazy” with the
interiors of his show cars, but he didn’t see a reason to tamper with
the interior of the 2009 F-150.

“I didn’t do a whole lot to
the interior because the factory did such a fantastic job with the
vehicle right out of the gate,” he said. “It’s got a great stereo
system, Ford SYNC™ and a variety of other creature comforts.”

In
addition to a well-appointed interior, the 2009 F-150 offers
customizers like Duval a variety of different options straight from the
factory to build upon. The vehicle is available with three cab styles,
four box options and seven unique trim levels — a total of 35
different configurations in all.

Ford Designer Melvin
Betancourt says he believes the F-150 is so popular in the aftermarket
because in addition to all the “built-in” options available on the
vehicle, there are still countless ways for customization enthusiasts
to change it up.

“Whether it’s adding big tires for
off-roading or lowering the truck to give it more of a street
performance look, the F-150 is like a blank canvas that you can do
almost anything with,” said Betancourt. “It all depends on the
personality of the owner.”

The 2009 Ford F-150s featured at this year’s SEMA show include:

2009 Ford F-150 Heavy Duty DEWALT Contractor
When there is a job to do, Ford F-Series trucks are the leading choice
for the men and women who need to get it done. The 2009 Ford F-150
continues this work truck leadership with even more capability and
smart pickup features than ever before.

The Heavy Duty DEWALT
Contractor turns the 2009 F-150 into the ultimate tough truck for any
job site with features that will drive productivity and help
contractors achieve their peak performance. This rugged, durable,
hard-working truck is equipped with powertrain mods to improve
performance and efficiency plus a long list of custom features that
turn it into a rolling work shop. To ensure that they have the right
tool at their fingertips for any job, contractors can effectively store
and manage their tool inventory through Tool Link and Customized On
Board Storage.

2009 Ford F-150 FX-4 by X-Treme Toyz
The 2009 Ford F-150 FX-4 is “Built Ford Tough” for hard work or for
rough play. Starting with this extremely capable pickup X-Treme Toyz
turns up the heat with its “Fahrenheit F-150.”

This
highly functional fun machine is totally tricked out for the active
outdoor lifestyle enthusiast. With a radically rugged-looking exterior,
a luxuriously refined interior plus a full array of functional upgrades
and accessories, this truck will put true weekend warriors in the zone.
It lets them play rough all day, hose off the mud, then hit the
nightspots in style.

2009 Ford F-150 by Street Scene Equipment
The new Ford F-150 Lariat is built for those who don’t believe in
compromises. It combines “Built Ford Tough” performance and capability
with a surprising level of comfort and luxury.

Drawing on years
of experience and success in the sport truck market, Street Scene
Equipment has taken the no-compromise attitude of the 2009 F-150 Lariat
Supercrew to the next level. The result is the perfect combination of
head-turning style and tough performance with the level of comfort now
expected by today’s demanding truck owners. Whether it’s putting in a
hard day at work, towing a large boat to the lake for a weekend of
family fun or a taking friends to a black tie event, the Ford F-150 by
Street Scene will get you noticed and get you there in comfort and
luxury.

Hi-Pa Drive™ F-150
What’s been taken out of this Ford F-150 hinges on what’s been put in.
The engine, drive train, gear box and all the related parts have been
replaced it with the game-changing Hi-Pa Drive™ system. The four
electric in-wheel motors that power the fully-electric Hi-Pa Drive
F-150 will deliver more than 600 horsepower as well as more torque than
the 320 horsepower V-8 engine it replaced. Hi-Pa Drive is helping car
designers eliminate oil dependency, carbon emissions and costs, while
adding more power, room, performance and design options.

Do you think that these will make it into production?
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