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Ford commits to major SUV fuel
economy gains
WASHINGTON, DC, JULY
27, 2000 - Ford Motor Company will increase the fuel economy of its
Sport Utility Vehicle (SUV) fleet in the United States by 25 percent
by the 2005 calendar year.
The commitment covers the company's entire SUV line-up, including
the vehicles of Land Rover, Ford's most recent automotive
acquisition. Other products in the SUV line-up include: Ford
Explorer, Expedition and Excursion, Mercury Mountaineer, Lincoln
Navigator, and the newly introduced Ford Escape.
"We are taking this very significant action with some of our most
popular products because it is the right thing to do for our
customers and for our stockholders," said Jac Nasser, president and
chief executive officer. "It is the next logical step in our
'Cleaner, Safer, Sooner' campaign, which we began with the
announcement two-and-a-half years ago that all Ford Motor Company
Sport Utility Vehicles would be low emission vehicles."
"SUV customers are asking for more fuel efficient vehicles. Our
strategy is to maintain and enhance the function of their SUVs while
making substantial fuel economy improvements," Nasser said. "This
is customer-driven environmental responsibility. We aren't asking
our customers to compromise safety, performance or functionality."
"This initiative also responds to a growing societal objective,
strengthens Ford Motor Company's environmental leadership role, and
supports our corporate citizenship policies," he added.
Nasser announced the fuel economy commitment during a speech today
at the National Press Club. |