JohnMcD348, I'm curious, what engine does the 67 F100 have? I'll bet it's a 289!
As the semi-retired former owner/operator of a 600+ vehicle recycling yard (what some folks call "junkyards"), I know a thing or two about this topic.
Simply put, it's really not a simple A or B, black or white kind of thing. You also have to look at it from a historical perspective because during some years the Ford was the better overall truck and during others the Dodge was.
Generally speaking, the Fords are often the more reliable brand but the Dodges are often the more durable brand. In other words, the Dodges will often annoy you with stupid problems more than the Fords but the Dodges will also often outlive the Ford. Or put yet another way, the Dodges will often nickle and dime you to death but the Fords will often bury you with big ticket stuff before the Dodges will.
Also generally speaking, the Dodge will often have the longer lasting, more powerful yet more fuel efficient powertrains. In some cases, the differences were downright shocking, (383 vs. 390 anyone?)
In many cases Dodge lacked product development funds forcing them to hold onto older designs for far too long. While I dearly love my 85 Dodge tow truck, that generation was milked entirely too long running from 1972 all the way through 1993. I don't think there has ever been an American truck platform that went for that long of a production run.
I also dearly love my 70 Ford van that I have owned for over 28 years! That's longer than any of my other vehicles, past or present! That van was light years ahead of both the Dodge and the Chevy vans of that same year. The situation was soon completely reversed as Dodge and Chevy released their new design vans and Ford didn't catch back up again until 1975 when they once again leapfrogged everyone with the first body on frame van design, paving the way for some even serious(er) truck like working vans. (But they were also heavier too though.)
Despite the lack of development funds, Dodge still did the right thing when they replaced their 360. Rather than saddle their new engine with the too small bore spacing of their 4.7, (Which at 4.09" still wasn't as bad as the Modular/Triton's 3.937") they did the right thing and gave the new engine the generous bore spacing of the outgoing 360 giving the new engine enough room for a decent size bore. Ford has now finally done the same thing with the new 6.2. (It took them long enough.) Say what you will about the Hemi, you should also thank it too because if it wasn't for the Hemi, there wouldn't be a 6.2 Ford. Ford would've much rather saved all that money that it cost to develop the 6.2 and just continued shoving 5.4s down our throats instead. In fact, the simple truth is that we'd all still be driving Model Ts if competition hadn't continually forced Ford to continually improve their products.
You can also thank Dodge for the powerful pick-up diesel engine options we have to chose from. If it wasn't for Dodge starting the diesel horsepower race with the Cummins, we might still be piloting 150 horsepower diesel turds!
In addition to my 70 Ford E200 van, my 85 Ford E350 box van, and my 85 Dodge tow truck, I also have the best of both worlds in one truck: A factory stock Ford F700 powered by a 5.9 Cummins!
We can all agree on one thing though: either truck, Ford or Dodge, is better than a GMC or Chevy!
Regards, Eric