#14  
Old 07-20-2010, 07:46 AM
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GlassLeather&Wood
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While the Navigator seems to be selling decent for Lincoln, don’t be surprised if Ford adds an ultra high-end luxury Platinum version of the Expedition to replace the Navigator in the future. It would help save in development costs as it would eliminate having exterior and interior design teams to tailor the full-size SUV to the Lincoln brand. It would also save in parts manufacturing as there would be no need for multiple parts for a single vehicle platform (i.e. the Expedition and Navigator have different headlamps so two different headlamps have to be manufactured, not including other parts such as hoods, grilles, bumpers, interior trim, dash, door panel and so on)

Ford did the same for the Ford F-150 and Lincoln Mark LT. Ford added the F-150 Platinum and dropped the Mark LT. (note that the Mark LT is still sold in Mexico)

While this is just speculation now, again, don’t be surprised IF it happens as Ford looks for more ways to save money.


Also, if it does happen, you will see the Expedition Platinum compete with the Caddilac Escalade and it's rivals.