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Old 04-19-2008, 06:47 AM
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tomw
tomw is offline
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Wendell, I think that there is a problem. Once you lose your core customers by having nothing in the showroom, they leave for other pastures when they need a new truck. The demand is not based on when you deliver product, but when the transmission fails, the new job comes in, the bonus is set on your desk. If Ford doesn't have something there and then, they lose the sale, possible future sales, and any sort of customer loyalty. They are gone. Just like the people who have been saying 'sold the Ranger, out of here... ' on this site. They may come back to visit, but not like before.
Henry learned this when he stopped making the Model T to replace it, and had no product for two years. People started buying Chevrolet - a six for the price of a four - and he never recovered.
But then again, the competition will be churning out new models while the Rouge burns... rome joke.
tom