Well, we all need to vote with our dollars. I have always loved Fords, but had a bad exp with a BIG dealer in Northglenn, so I went to Alb NM and got a great deal. When I on got a lemon truck ( bought in Denver) I could not get the dealer to fix, went to dff dealer. When Ford would not fix a known defect, I went to a different badge. After 10 Ford trucks, and 3 bad lemons, I finally wized up and got an 06 Tundra and can't believe the quality difference. If Lexus were to make a truck it would be this Dbl Cab Limited. But if I ever get any grief from the dealer I will again find one that likes money. I can only hope that the dealers and the manufacturers get their stuff together soon as Toy will soon eat GM as it did Ford. They are nippin at the heels with only 3000 units behind in 2007. I do hope Ford makes a comeback as my brother works in an exec position and I sell them soft components. Alligiance to no brand.