Prices here are 3.45 for the B99 and 3.75 for the #2. I'd like to see some competition in the area for the customer base. San Jose is a huge metropolitan area and right in Silicon Valley with millions of people, most of whom want to do the right thing. There's one pump that I know of and I go there. I know they have another one in Santa Cruz now though that's "over the hill" on HWY 17.
I also live low enough in CA that B99 is fine in the winter. It takes my truck about an extra half second to start on the Bio.