I agree it looks capable, but so do the dodge, nissan, and chevy alternatives to our trucks. That being said, I think they tried too hard with the styling, trying to meld the Ram and F150 front ends together, it looks front heavy and awkward. Admittedly, I'm not that big of a Toyota fan, but it would be at least worth a look if you're in teh market. It's the only way to find out what you like or don't like about it.