LOL I wondered about the link. They sponsered Fordfest at Bandimere last year, the "discount tickets" were free. My wife had to drive to one of the lots in town here to pick them up. We had a blast:
http://www.rmftc.com/gallery/showgallery.php?cat=518
On the other hand, Truckfest offered us $2/each off general admission for myself and 3 teenagers. Cheap bastiges! We had Papa Murpheys and rented some video games for about half of what it would cost to get the crew in. We all got over it!