I own a movie theatre. People ask me all the time what is the best movie. It's the one that does the most business. I personally think the Oscar for best picture should go to the highest grossing movie of the year. The same is true with trucks. How long now has Ford dominated the truck business? For the Ridgeline to win truck of the year is crazy. It's not even a truck. Compare it's sales and owner loyalty to the F-150! The same people who think Ridgeline is truck of the year are the same ones who would say some small independant film that grossed practically nothing is film of the year.